What you'll learn
- The Facebook post size Meta gives, and why it's 4:5
- Facebook and Instagram posts and ads in one table
- Where Meta's buttons cover your Stories and Reels
- TikTok, LinkedIn, YouTube and X sizes from their own help pages
- File limits that stop blurry uploads
- How to make one design and crop it for every platform
Make a Facebook post image 1440 x 1800 pixels, a 4:5 portrait. That's the size Meta's Ads Guide gives for Facebook Feed. Facebook's Help Centre doesn't give a size for ordinary posts, so use one file for both.
The same file fits Instagram's feed, while Stories and Reels need a taller 9:16 version and the other networks each have their own numbers. Our social media team makes posts and ads to these sizes every month.
Every size below comes from the platform's own help centre or ad specs, read on 5 November 2026. Platforms change specs often, so where one doesn't publish a number we say so, instead of borrowing a figure from another guide.
What size is a Facebook post without cropping?
Use 1440 x 1800 pixels, a 4:5 portrait, for a Facebook feed post or ad. Meta takes JPG or PNG files up to 30 MB and at least 600 pixels wide. For Facebook Stories, use 1440 x 2560 (9:16) and keep text out of the top 14% and bottom 35%.
Square still works, because Meta's aspect ratio guide says feed placements take 1:1 and 4:5 for images and video alike. The 4:5 file is simply taller: at 1440 pixels wide it stands 1800 pixels high, 25% more than a square, so it covers more of a phone screen.
| Ratio | Size at 1440 wide | Height in pixels | Where Meta uses it |
|---|---|---|---|
| 1.91:1 landscape | 1440 x 754 | 754 | Facebook search results, the widest Instagram feed ad |
| 1:1 square | 1440 x 1440 | 1440 | Carousels, Marketplace, right column |
| 4:5 portrait | 1440 x 1800 | 1800 | Facebook and Instagram feed |
| 9:16 vertical | 1440 x 2560 | 2560 | Stories and Reels |
Meta's own pages don't quite agree on Instagram. The Ads Guide lists 4:5 for Instagram feed image ads, while the aspect ratio help page recommends 1:1 for single-image ads there and keeps 4:5 for Facebook Feed. Since both are accepted, we default to 4:5 so one file covers both apps. If you're new to the ad side, our guide to Facebook advertising covers how campaigns are set up.
What size is a Facebook or Instagram post or ad? One table
Copy this table into your design brief. For each placement a small business is likely to use, it gives the size to make and the smallest Meta accepts, and the last column shows what to keep clear of text. The numbers come from Meta's Ads Guide, read on 5 November 2026, and the same files work for unpaid posts.
| Placement | Size to make | Smallest accepted | Keep clear |
|---|---|---|---|
| Facebook Feed | 1440 x 1800 (4:5) | 600 wide, 750 tall | No margin listed |
| Instagram feed | 1440 x 1800 (4:5) | 500 wide; 4:5 to 1.91:1 | Bottom and side edges |
| Facebook Stories | 1440 x 2560 (9:16) | 500 wide | Top 14%, bottom 35%, sides 6% |
| Instagram Stories | 1440 x 2560 (9:16) | 500 wide | Top 14%, bottom 35%, sides 6% |
| Instagram Reels | 1440 x 2560 (9:16) | 500 wide | Top 14%, bottom 35%, sides 6% |
| Facebook Reels | 1440 x 2560 (9:16) | 600 x 600 | Meta advises no text on the image |
| Facebook Feed carousel | 1080 x 1080 or more (1:1) | 2 to 10 cards | No margin listed |
| Instagram feed carousel | 1080 x 1080 or more (4:5, images only) | 2 to 10 cards | Bottom and side edges |
| Facebook Marketplace | 1080 x 1080 or more (1:1) | Not listed | No margin listed |
| Facebook search results | 1080 x 1080 or more (1.91:1 to 1:1) | 600 x 600 | No margin listed |
| Facebook right column | 1080 x 1080 or more (1:1) | 254 x 133 | Meta advises no text on the image |
Every image placement takes JPG or PNG up to 30 MB, and Meta allows a little slack on the ratio: 3% on Facebook Feed, 1% on Instagram's placements. Mix a video into an Instagram carousel and every card has to be 1:1.
Video ads use the same shapes. Facebook Feed video is 4:5 at 1440 x 1800 and can run from 1 second to 241 minutes, up to 4 GB, while Stories and Reels video is 9:16 at 1440 x 2560. Length limits differ by placement: Facebook Stories video stops at 3 minutes and Instagram Reels ads at 15. Our Instagram ads guide covers which format suits what you sell.
The words around the image have limits too, and Meta suggests these lengths for them.
| Placement | Primary text | Headline |
|---|---|---|
| Facebook Feed image | 50 to 150 characters | 27 characters |
| Instagram feed image | 125 characters | 40 characters |
| Facebook Stories image | 125 characters | 40 characters |
| Facebook Reels image | 40 characters | 55 characters |
| Instagram Reels image | 44 characters | Not listed |
| Facebook Feed carousel | 80 characters | 20 characters |
On hashtags, Meta’s Ads Guide still gives a 30-hashtag ceiling for Instagram feed ads, while Instagram’s help centre allows 5 on a post (both read 5 November 2026). Keep to 5 and the same caption works as an ad and as a post.
Leave Advantage+ placements switched on and Meta picks the Threads feed for your ads as well, so your feed files can run there too. You can schedule the unpaid versions from Meta Business Suite, and our Facebook ads team builds the paid ones.
Need help with your social media? See our social media service and prices.
Book a call ›What are the correct Facebook profile, cover and post sizes?
Facebook's Help Centre gives sizes for your Page's profile picture and cover photo but none for posts, which is why the 4:5 ad size above is the safest file for a post too.
- Page profile picture: upload 320 x 320 pixels. Facebook shows it at 176 x 176 on computers and 196 x 196 on smartphones, cropped to a circle.
- Page cover photo: at least 400 x 150. It loads fastest as an sRGB JPG at 851 x 315 and under 100 KB. Facebook shows it at 16:9 on computers and 2.4:1 on phones.
- Personal profile cover photo: at least 720 pixels wide.
- Link previews: Facebook uses the image your web page names in its og:image tag. Meta's developer docs ask for at least 1200 x 630 pixels, kept close to 1.91:1, under 8 MB. Below 600 x 315 the preview still shows, only much smaller.
- Posts and Stories: no size in the Help Centre. Use 1440 x 1800 for posts and 1440 x 2560 for Stories, the sizes from the Ads Guide.
Two details catch people out on the cover. Your profile picture covers part of its left-hand side, and on phones it overlaps the cover by about 40 pixels, so keep your logo and phone number away from the bottom left. Facebook also says a PNG may give a better result than a JPG when the image has a logo or text in it.
We found no Facebook help page that gives an event cover size, so we've left it out rather than repeat a number we can't check. For what to put in the posts themselves, see our list of Facebook post ideas.
What size is an Instagram post without cropping?
Upload a photo at least 1,080 pixels wide, at any shape from 1.91:1 landscape (1080 x 566) to 3:4 portrait (1080 x 1440). Inside that range Instagram keeps a photo between 320 and 1,080 pixels wide at its original resolution, shrinks a wider one to 1,080 and enlarges anything narrower than 320. Outside the range, it crops the photo to fit.
That makes 3:4 at 1080 x 1440 the tallest unpaid photo, though plenty of guides still stop at 4:5. For a post you might later run as an ad, 4:5 is still the safer choice, because the tallest shape the Ads Guide allows for Instagram feed ads is 400 x 500.
- Reels: any ratio from 1.91:1 to 9:16, at least 720 pixels and 30 frames per second. Make them 9:16 to fill the screen.
- Reels cover photo: 420 x 654 pixels (1:1.55). You can't change it after you upload, so pick it before you post.
- Stories: Instagram's Help Centre doesn't give a size for unpaid Stories. We use the Stories ad size, 1440 x 2560 (9:16).
- Feed ads: 1440 x 1800 (4:5), at least 500 pixels wide, with a primary text of about 125 characters.
- Alt text: Instagram writes automatic alt text for screen readers, and you can replace it under Accessibility before or after you share.
Size is the part you control fully; what happens after you post depends on how people react, which our guide to the Instagram algorithm explains.
Safe zones: keep your text clear of the buttons in Stories and Reels
In Stories and Reels, your profile icon and the call-to-action button sit on top of your image, and Meta's Ads Guide sets the clear space like this:
"Consider leaving roughly 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other key creative elements."
Meta Ads Guide, Instagram Reels image ad specs
On the two common Stories sizes, that comes to the pixel figures below, which are our arithmetic from Meta's percentages.
| Edge | Share to keep clear | Pixels on 1440 x 2560 | Pixels on 1080 x 1920 |
|---|---|---|---|
| Top | 14% | 358 | 269 |
| Bottom | 35% | 896 | 672 |
| Each side | 6% | 86 | 65 |
A few more rules from Meta's help page on text overlays and safe zones:
- 9:16 ads in Stories, Reels, Feed and Facebook in-stream reels keep the top, bottom and sides clear.
- Instagram feed ads at 1:1 or 4:5 keep the bottom and side edges clear.
- Reels ads with a disclaimer should leave the bottom 40% free.
- On phones taller than 9:16, Meta may zoom your ad to fill the screen, which crops anything outside the safe zone, or show it with black bars.
Before you publish, switch on the safe zone toggle in Ads Manager, which shows the safe zone as a yellow overlay on your creative. To see how other advertisers lay out their text, browse their live ads in the Facebook Ad Library.
What size is a TikTok ad?
TikTok's Ads help gives sizes for in-feed video ads that aren't Spark Ads. Spark Ads run your existing TikTok post, so they keep its caption and have no length limit.
| TikTok item | Size | Limits |
|---|---|---|
| In-feed video ad, vertical (recommended) | 9:16, at least 540 x 960 | Up to 10 minutes, 500 MB, bitrate at least 516 kbps |
| In-feed video ad, horizontal | 16:9, at least 960 x 540 | Same |
| In-feed video ad, square | 1:1, at least 640 x 640 | Same |
| Ad profile photo | 98 x 98 | Under 50 KB; keep the logo in the centre 66 x 66 |
| Carousel ad images | 1200 x 628, 640 x 640 or 720 x 1280 | 2 to 35 images, 100 KB or less suggested, music required |
| Account profile photo | At least 20 x 20 | You crop it when you upload |
TikTok doesn't publish a single safe zone, because it changes with the shape of the video and the length of your ad caption. Instead, the same help article has safe zone files to download and lay over your video before you upload.
We couldn't find a recommended size for unpaid videos in TikTok's Help Centre. A 1080 x 1920 export is 9:16 and twice the ad minimum, so one file works for posts and ads. Our guide to advertising on TikTok walks through the setup, and TikTok ads cost in Singapore covers budgets.
What are the current LinkedIn cover and ad sizes?
LinkedIn's help page on Page images now gives 1512 x 256 pixels for a Company Page cover. Many guides still say 1128 x 191, a size that page no longer lists.
| LinkedIn item | Recommended size | Notes |
|---|---|---|
| Personal profile cover | 1584 x 396 | JPG or PNG, under 8 MB |
| Company Page logo | 400 x 400 | At least 268 x 268 |
| Company Page cover | 1512 x 256 | May be trimmed on some screens |
| Life tab main image | 1128 x 376 | Career Pages only |
| Image ad, horizontal | 1200 x 628 (1.91:1) | At least 640 x 360 |
| Image ad, square | 1200 x 1200 (1:1) | At least 360 x 360 |
| Image ad, vertical | 720 x 900 (4:5) | At least 360 x 640; mobile only |
| Video ad, vertical | 720 x 900 (4:5) | 3 seconds to 30 minutes |
Page images can be PNG or JPEG up to 3 MB, and LinkedIn says a high-resolution JPEG gives a better result. Image ads take JPG, PNG or GIF up to 5 MB. Below 401 pixels wide an ad image shows as a thumbnail, and a tall 1:1.91 image gets borders added, so use 4:5 for vertical ads and keep the introductory text to about 150 characters. For targeting and costs, see our LinkedIn advertising guide; for timing, the best time to post on LinkedIn.
What size is a YouTube thumbnail without blurring?
YouTube now recommends thumbnails at 3840 x 2160 pixels for videos and 2160 x 3840 for Shorts, with a minimum of 640 pixels wide for videos and 640 tall for Shorts. How big the file can be turns on where you upload from: 2 MB from a phone, 50 MB from a computer.
- Thumbnail shape: 16:9 for videos, 9:16 for Shorts and 1:1 for podcast playlists.
- Vertical videos: a 16:9 custom thumbnail is swapped for an automatic 4:5 one on the home, explore and subscription pages.
- Channel banner: at least 2048 x 1152 (16:9), up to 6 MB. YouTube recommends 2560 x 1440 for TV. At that size, YouTube's safe area for text and logos is 1235 x 338.
- Profile picture: shown at 98 x 98, in JPG, GIF, BMP or PNG up to 15 MB, with no animated GIFs.
A sharp thumbnail is only one part of getting clicks, and our guide on getting more views on YouTube covers the rest.
What size is an X header and an X image ad?
X's Help Center recommends a 1500 x 500 header and a 400 x 400 profile photo, in JPG, GIF or PNG, though X doesn't support animated GIFs in either spot.
For image ads, X takes PNG or JPEG up to 5 MB, in 1:1 (1080 x 1080), 1.91:1 (2064 x 1080), 16:9 (1920 x 1080) or 9:16 (1080 x 1920). It has added 4:5 at 1440 x 1800 and 2:3 at 1080 x 1620, so the file you made for Facebook fits X's ad specs as it is. For image ads with app buttons, X recommends 800 x 418 or 800 x 800.
We couldn't find a pixel size for images in ordinary posts on X's public help pages, so we use the ad shapes for those too.
Every platform's main sizes in one table
Each row was read on 5 November 2026 from the platform's own help centre or ad specs. When a platform announces a change, check its source in the list at the end of this guide.
| Platform | What | Size | Ratio |
|---|---|---|---|
| Feed post or ad | 1440 x 1800 | 4:5 | |
| Page profile picture | 320 x 320 | 1:1 | |
| Link preview image | 1200 x 630 | 1.91:1 | |
| Page cover | 851 x 315 (at least 400 x 150) | Shown 16:9 or 2.4:1 | |
| Facebook and Instagram | Stories and Reels | 1440 x 2560 | 9:16 |
| Feed photo | 1080 wide, 566 to 1440 tall | 1.91:1 to 3:4 | |
| Feed ad | 1440 x 1800 | 4:5 | |
| Reels cover | 420 x 654 | 1:1.55 | |
| TikTok | In-feed video ad | At least 540 x 960 | 9:16 |
| Profile cover | 1584 x 396 | 4:1 | |
| Company Page cover | 1512 x 256 | About 5.9:1 | |
| Image ad | 1200 x 628 | 1.91:1 | |
| YouTube | Video thumbnail | 3840 x 2160 (at least 640 wide) | 16:9 |
| YouTube | Channel banner | 2560 x 1440 (at least 2048 x 1152) | 16:9 |
| X | Header | 1500 x 500 | 3:1 |
| X | Profile photo | 400 x 400 | 1:1 |
| Pin | 1000 x 1500 | 2:3 |
Pinterest is in the table because its help page is clear: 2:3 at 1000 x 1500, and Pins with a ratio greater than 2:3 might get cut off in people's feeds.
Why your images look blurry, and the file limits that fix it
Blur usually comes from a file that's too small for the space it fills. Instagram enlarges any photo narrower than 320 pixels, and LinkedIn shows ad images under 401 pixels wide as a thumbnail; its help page also suggests a bigger file when a cover looks blurry. Upload at the sizes above and nothing has to be enlarged.
The other half is the file itself, since each platform caps what it takes.
| Platform and item | File types | Largest file |
|---|---|---|
| Meta image ads (Facebook, Instagram) | JPG, PNG | 30 MB |
| Meta video ads | MP4, MOV, GIF | 4 GB |
| Facebook Page cover | sRGB JPG loads fastest | Under 100 KB loads fastest |
| TikTok in-feed video ads | MP4, MOV, MPEG, 3GP, AVI | 500 MB |
| TikTok carousel images | JPG, PNG | About 100 KB suggested |
| LinkedIn image ads | JPG, PNG, GIF | 5 MB |
| LinkedIn Page images | JPEG preferred | 3 MB |
| LinkedIn profile cover | JPG, PNG | Under 8 MB |
| YouTube thumbnail | JPG, PNG | 2 MB from a phone, 50 MB from a computer |
| YouTube banner | Not listed | 6 MB |
| X image ads | PNG, JPEG | 5 MB |
| Pinterest Pins | PNG, JPEG | 20 MB on desktop, 32 MB in the app |
Here are the image ad limits side by side, in megabytes.
| Image ads on | Largest image file (MB) |
|---|---|
| Facebook and Instagram | 30 |
| Pinterest (desktop) | 20 |
| 5 | |
| X | 5 |
If you'd rather not make every version yourself, our graphic design team takes design requests one at a time on a monthly plan.
Make once, crop for every platform: a five-step workflow
You don't need a separate design for every app: make one tall master and crop the rest out of it. The percentages in step 2 are our own arithmetic from Meta's safe zone and the crop sizes.
- Design at 1440 x 2560 (9:16). It's the Stories and Reels size, and every other shape fits inside it.
- Put text and logos between 22% and 65% of the height from the top, and 6% in from each side. That band sits inside the Stories safe zone and inside a centred 4:5 or 1:1 crop. If you also need a landscape crop for LinkedIn or X, keep the text between 36% and 64%.
- Export a 4:5 crop at 1440 x 1800 for Facebook and Instagram feed posts and ads. X's ad specs list the same size.
- Export a 1:1 crop at 1080 x 1080 for carousels and Marketplace, and a 1.91:1 crop at 1200 x 628 for LinkedIn image ads.
- Check every version before it goes live. In Ads Manager, open the aspect ratios view and switch on the safe zone overlay.
Step 5 matters because Meta fills gaps for you. If you don't upload all four shapes, Ads Manager makes the missing ones by padding, expanding or cropping what you gave it, and Meta's own advice is to review those crops before publishing. Run the same check on customer photos and videos you reshare, which can arrive in any shape.
Frequently asked questions about social media image sizes
What size is a Facebook post?
Use 1440 x 1800 pixels (4:5), the Facebook Feed size in Meta's Ads Guide. Facebook's Help Centre gives no separate size for ordinary posts, so the same file works for both, and a 1:1 square is fine too.
What size is a Facebook ad?
Make Facebook Feed ads 1440 x 1800 (4:5) in JPG or PNG, up to 30 MB, and Stories and Reels ads 1440 x 2560 (9:16). Marketplace and the right column use 1:1 at 1080 x 1080 or more.
What size is an Instagram post in 2026?
Upload 1,080 pixels wide and between 566 and 1,440 pixels tall, any ratio from 1.91:1 to 3:4. Instagram crops anything outside that range, and feed ads stop at 4:5.
Is 1080 x 1080 still fine for Facebook and Instagram?
Yes. Meta supports 1:1 in feed for images and video, and its aspect ratio page even recommends 1:1 for single-image Instagram feed ads, though a 4:5 image covers more of the screen.
What is the safe zone for Stories and Reels ads?
For Stories ads and Instagram Reels ads, Meta's Ads Guide asks you to keep roughly 14% of the top, 35% of the bottom and 6% of each side free of text and logos, which on a 1440 x 2560 ad is 358, 896 and 86 pixels. Reels ads with a disclaimer should leave the bottom 40% clear.
What size is a LinkedIn Company Page cover?
LinkedIn's help page on Page images gives 1512 x 256 pixels, with a 400 x 400 logo. A personal profile cover is bigger, at 1584 x 396.
What size should a YouTube thumbnail be?
YouTube recommends 3840 x 2160 pixels (16:9) for videos and 2160 x 3840 for Shorts, and a video thumbnail must be at least 640 pixels wide. From a phone, keep the file under 2 MB.
What happens if I upload the wrong size?
The platform reshapes it for you, and not always where you'd want. Instagram crops photos outside its supported ratios, Meta's Ads Manager fills in missing shapes by padding, expanding or cropping, and LinkedIn adds borders to tall 1:1.91 ad images.
Fed up with resizing every post yourself?
Our social media management plans include captions and graphics for Facebook and Instagram, made to these sizes. Lite covers up to 4 posts a month for S$500 a month on an annual plan (S$714 month to month), and Gold covers up to 20 posts for S$2,000 a month on an annual plan. TikTok or LinkedIn can be added for S$50 on Lite, up to S$150 on Gold. Every plan is on the social media management pricing page.
If you run ads, our social media ads management starts at S$500 a month on an annual plan, and you pay your ad budget to Meta, TikTok or LinkedIn directly. These prices come from our pricing pages as read on 5 November 2026; annual plans are paid up front, with no refund after 14 days. For the wider picture, read how our social media marketing works.
Sources, read on 5 November 2026
- Facebook Feed image ad specs: Meta Ads Guide, image ads in Facebook Feed
- Instagram feed image ad specs: Meta Ads Guide, image ads in Instagram feed
- Stories and Reels image ad specs and safe zone: Meta Ads Guide, Instagram Stories, Facebook Stories, Instagram Reels, Facebook Reels
- Carousel, Marketplace, search and right column specs: Meta Ads Guide, carousel ads and the image placements listed there
- Video ad specs: Meta Ads Guide, video ads
- Aspect ratios and automatic crops: Meta Business Help Centre, Best practices for aspect ratios
- Safe zones and text overlays: Meta Business Help Centre, About text overlays and the Safe Zone
- Ads on Threads: Meta Business Help Centre, About ads on Threads
- Page profile picture and cover: Facebook Help Centre, Page profile picture and cover photo dimensions
- Personal cover photo: Facebook Help Centre, Add or change your cover photo
- Link preview images: Meta for Developers, Images in Link Shares
- Instagram photo sizes: Instagram Help Centre, Image resolution of photos you share
- Instagram Reels sizes: Instagram Help Centre, Reel size and aspect ratios
- Instagram alt text: Instagram Help Centre, Edit the alternative text for a post
- Reels ads in Singapore: Instagram Help Centre, Reels ad placement availability by country
- TikTok in-feed ads: TikTok Ads Manager help, TikTok Auction In-Feed Ads
- TikTok carousel ads: TikTok Ads Manager help, Specifications for Carousel Ads
- TikTok profile photo: TikTok Help Center, Adding a profile photo
- LinkedIn Page images: LinkedIn Help, Image specifications for LinkedIn Pages
- LinkedIn profile cover: LinkedIn Help, Add or change the cover image on your profile
- LinkedIn image and video ads: LinkedIn Marketing Solutions Help, Single image ads specifications and Video ads specifications
- YouTube thumbnails: YouTube Help, Add custom thumbnails
- YouTube banner and profile picture: YouTube Help, Manage your channel branding
- X header and profile photo: X Help Center, How to customize your profile
- X image ads: X Help Center, X Ads creative specs
- Pinterest Pins: Pinterest Business help, Review ad specs
