Data analytics services in Singapore
Which of your ads actually bring in customers?
Tracking you can trust, a dashboard you’ll read, and a clear answer on where your budget should go. Free audit first.
GA4 and Google Tag Manager · Looker Studio dashboards · You own every account and all your data
Your reports are full of charts and no answers
Most marketing reports go wrong in one of three places.
The tracking is broken
Conversions counted twice, events missing, a form that stopped reporting months ago. Every chart built on that is wrong.
The numbers don’t match your sales
Google Ads says you got leads. Your team says nobody called. Neither of you can prove it.
The last click gets all the credit
A customer found you on Google, saw a social ad and came back by email. The report credits only the email.
Tracking, dashboards and attribution, set up properly
GA4 setup
Google Analytics 4 set up around your goals, not the defaults, or fixed if it’s already there.
Tag management
Google Tag Manager, with server-side tracking where it helps accuracy.
Conversion tracking
Leads, sales and sign-ups tracked across your site and ad platforms. More on Google Ads.
Dashboards
Looker Studio dashboards that update themselves and show the numbers you decide on.
Attribution
How your channels work together before a sale, beyond the last click.
Consent-aware tracking
Tracking set up with consent in mind, in line with the PDPA.
Which channel really brought the sale?
Buyers rarely convert on their first visit. They search, leave, see an ad, come back through an email, and then enquire. Last-click reports hand all the credit to that final step, so you cut the channels that started the journey.
We set up attribution that shows how each channel contributed. Then you can see what Google Ads, SEO and social each did before someone became a lead, and move budget with evidence.
A dashboard your team actually opens
Dozens of charts get opened once and then ignored. We agree with you which few numbers decide your budget, usually cost per lead, leads by channel and sales, and build the Looker Studio view around those.
It updates on its own. Anyone on your team can read it in a minute, without logging into every ad platform.
What happens after the free audit?
The audit shows what’s broken. The rest runs in this order.
Audit
We check your GA4, tags and conversions. You see what’s broken or double-counted, and which events are absent.
Fix the tracking
Clean GA4, Tag Manager and conversion tracking, set up around your real goals.
Build the dashboard
One view of the numbers you agreed on, updated automatically.
Model attribution
How your channels work together, beyond the last click.
Advise
Plain-language recommendations on where to spend more, where to cut, and what to test.
Every enquiry to us is tracked and checked
We run this on our own marketing first. Every enquiry to D’Marketing Agency, by form, WhatsApp or booking, goes into our CRM automatically, and a lead check sorts real buyers from vendors and spam.
In a test on 124 real enquiries, the check didn’t reject a single genuine lead and kept out 67 of the 73 vendors. That’s the difference between counting form fills and counting leads, and it’s what we set up for you.
Reports that tell you what to do next
Each report starts with what changed, why it changed, and what we’d do about it. The charts come after.
If paid search is bringing cheap leads that never buy, the report says so. If SEO is bringing the customers who do, it says that too, and links the numbers to your SEO and Google Ads decisions.
Priced after a free tracking audit
Analytics work depends on how much is broken and what you need: a one-off GA4 and tracking fix, or ongoing dashboards and attribution. You’ll get a fixed quote after the free audit. If we already run your Google Ads, conversion tracking is part of every plan, from $250 a month.
What are data analytics services?
Data analytics services collect, measure and interpret data so a business can make better decisions. For marketing, that means tracking what people do on your website and in your ads, reporting it clearly, and working out which channels bring in leads and sales.
That’s the part we do: marketing analytics. It starts with accurate tracking, builds into dashboards, and ends with attribution and recommendations. Enterprise data science, machine learning and company-wide business intelligence are a different job, usually done by specialist consultancies.
Turning marketing data into actionable insights
Data-driven decision making sounds grand. For most Singapore SMEs it means a few plain business decisions each month: where to spend, what to fix, and what to stop. Good data analysis makes those informed decisions instead of guesses.
That’s why our analytics solutions start with your specific needs. What does a lead look like for you? Which marketing campaigns matter? What does the sales team need to see? The analytics tools and analytics platforms come second. Real-time dashboards are useful only if the numbers in them are right.
Artificial intelligence now sits inside most of these tools. GA4 has AI-powered insights and predictive metrics, and Google Ads bids with its own predictive models. Those features work far better on clean data, so data management, meaning consistent tracking, sensible naming and one source of truth for leads, is where the setup work goes first.
Advanced analytics and predictive analytics have real use cases, mostly in larger companies. For a business spending a few thousand dollars a month on digital marketing, the long-term win is simpler: data-driven insights that hold up in the real world, so business growth comes from spending on what works.
Marketing analytics, business intelligence or data science?
| Marketing analytics (us) | Business intelligence | Data science | |
|---|---|---|---|
| Question it answers | Which marketing brings customers? | How is the whole business performing? | What will happen next, and why? |
| Data it uses | Website, ads, SEO, CRM leads | Finance, sales, operations, stock | Large datasets, often across the company |
| Typical tools | GA4, Tag Manager, Looker Studio | Power BI, Tableau, data warehouses | Python, machine learning models |
| Who it suits | SMEs spending on marketing | Larger companies with many systems | Companies with big data and a data team |
The four types of marketing analytics
- Descriptive: what happened, such as leads by channel last month
- Diagnostic: why it happened, such as a landing page that stopped converting
- Predictive: what’s likely next, based on past trends
- Prescriptive: what to do about it, such as moving budget from one campaign to another
Where analytics is already included in our packages
| Package | Price | Analytics included |
|---|---|---|
| Lite plan for Google Ads | $250 a month | Basic conversion tracking and a monthly Looker Studio report |
| Bronze plan for Google Ads | $400 a month | Conversion tracking, performance tracking and a monthly Looker Studio report |
| Silver and Gold plans for Google Ads | $650 and $1,000 a month | Advanced conversion tracking with GA4 and Google Tag Manager; Gold adds a website CRO audit |
| Traditional SEO Lite | $600 a month | Search Console setup and a monthly rank tracking and performance report |
| Website Development Gold | $2,999 project | Google Analytics and Search Console set up at launch |
Standalone analytics work, such as a GA4 rebuild, attribution or custom dashboards, is quoted after the free audit. See full pricing.
What data analytics costs in Singapore
You can learn it, hire a consultancy, or have an agency set it up. Each costs very different amounts.
| Option | Typical Singapore price | What to check |
|---|---|---|
| Google Analytics course | $1,493 for 24 hours of training, before subsidies | Who will have the time to apply it |
| University marketing analytics module | $2,640 | Whether you need a qualification or a working setup |
| BI and data analytics consultancy | $25 to $300 an hour; projects often $10,000 and up | Whether they work on marketing data or company systems |
| Marketing analytics agency (us) | Quoted after a free audit; tracking included in Google Ads plans from $250 a month | Who owns the accounts: with us, you do |
Market figures are from Singapore course pages and Clutch listings, checked October 2026.
Analytics works best joined to your marketing
Google Ads
Conversion tracking that tells the bidding which clicks became leads. Google Ads.
SEO
Which pages and searches bring enquiries, as well as visits. SEO services.
Lead generation
Leads filed, checked and traced back to their channel. Lead generation.
Landing pages
Where visitors drop off, and what to change. Sales funnels.
Who we set up analytics for
- E-commerce stores that need revenue tracked by channel
- Professional services firms that live on enquiries
- B2B companies with long sales cycles and many touchpoints
- Property, education and healthcare businesses running ads
- SaaS companies tracking sign-ups and trials
- Any SME spending on ads without knowing what works
How to choose a data analytics agency in Singapore
- Ask whether they audit and fix your tracking before they report on it.
- Ask how they handle attribution beyond the last click.
- Check they report on leads and revenue, not only traffic.
- Ask for a sample report and see if it tells you what to do.
- Confirm your tracking will respect the PDPA.
- Make sure the GA4 property and dashboards stay in your name.
Common data analytics mistakes
- Default GA4 settings that track pageviews and little else
- Judging marketing on traffic instead of leads and sales
- Last-click attribution only, which starves the channels that start the journey
- Dashboards nobody reads, with no decision attached
- Ads running without conversion tracking
- Tracking set up without any thought for consent
Analytics terms, in plain English
- GA4: Google Analytics 4, Google’s current tool for measuring website and app activity
- Google Tag Manager: a tool for adding tracking code to your site without editing it each time
- Conversion: an action you count as a result, such as a lead or a sale
- Event: any tracked action, such as a click, a scroll or a form submission
- Attribution: how credit for a sale is split across the channels that led to it
- Looker Studio: Google’s free tool for building dashboards
- Server-side tracking: tracking sent through your own server, which is more accurate than browser-only tracking
What clients say on Google
★★★★★
“We’ve worked with several marketing agencies in the past, but none have been as effective as D’Marketing Agency Their team is incredibly talented, and they’ve helped us develop and execute campaigns that have boosted our brand awareness and generated leads. They are true partners in our success and we look forward to continuing our relationship with them.”
★★★★★
“I highly recommend D’marketing agency to anyone looking for a partner who is committed to their success. Their team is highly professional and able to deliver results that exceeded our expectations.”
More proof: SEO case studies and Google Ads case studies.
Data analytics in Singapore, answered
How much do data analytics services cost in Singapore?
Do you set up Google Analytics 4?
What is conversion tracking?
What is attribution modelling?
Will you build us dashboards?
Can you fix our existing analytics?
Is your tracking PDPA compliant?
How is this different from SEO reporting?
Do I need analytics if I’m a small business?
What tools do you use?
Who owns the data and accounts?
What does marketing analytics do?
Is marketing analytics worth it?
Can AI replace a data analyst?
Do you do big data or data science projects?
Related services
See which channels bring your customers
Give us view access and we'll audit your tracking before we talk, so the call starts with what's broken and what it's costing you.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.
