Facebook ads agency in Singapore
Boosted posts and got likes instead of customers?
We go through your ad account first, free, and show you what’s wasting money. Then Meta ads management from $500 a month, in an ad account you own.
Facebook and Instagram ads · Management from $500 a month · Your ad account, your data
You’re getting leads, but most of them are junk
Most ad accounts we’re asked to look at have one of three problems.
Boosting gets likes, and likes don’t call
A boosted post goes to whoever Meta finds cheapest to reach. You pay for attention, and nobody asks about price.
Your cost per lead keeps climbing
The same three ads have run for months. Your audience has seen them, and Meta charges more to show them again.
Nobody can say what the money brought in
The pixel half works, so Meta can’t tell which clicks became customers. Neither can you.
We’ll show you where your ad spend is leaking, free
Before you pay us anything, we go through your Meta ad account: your campaigns, audiences, ads, budget, pixel and Conversions API setup. You get a short list of what’s wasting money and what to fix first. It’s yours to keep, whether you hire us or not.
What you get each month
Facebook and Instagram ads run through the same Meta account, so we plan them together and put your budget where your buyers are.
Campaigns with one job each
Leads, messages, sales or bookings. Each campaign aims at one result, so Meta optimises for the thing you want.
Ads made by our team
Graphics, video and ad copy made in-house. Every plan includes ad graphics with no cap on the number.
Creative testing
From Bronze up, we test different angles against each other and move the budget to the winners.
Audiences that make sense
Cold audiences to find new buyers, and on Silver and Gold, warm audiences built from people who already know you.
Retargeting and follow-up
On Gold, retargeting for people who visited or engaged, plus CRM setup and WhatsApp alerts for each new lead.
Tracking that works
Pixel and Conversions API set up properly on every account, so you can see cost per lead and return on ad spend.
Ads stop working when people get tired of them
On Meta, the creative does most of the targeting now. When the same people see the same ad for weeks, clicks drop and your cost per lead goes up. The fix is new ads, often.
Our AI ad creative service makes eight new ads a month for $490 when we also run your ads. They’re images, videos and copy variants made with AI tools, and a person on our team checks every one before it goes live. The finished ads are yours.
Clear reporting on what your ads brought in
Once a month you get one report. It leads with leads, sales and cost per result, then shows the campaigns, audiences and ads behind them. Reach and clicks are in there too, further down. A specialist walks you through it and tells you what changes next month.
Your ad account, your data, your audiences
We run your campaigns inside a Meta ad account you own. Meta bills your card for the ad spend, and our management fee is invoiced separately. If you ever leave, the account, the pixel data, the audiences and the ads all stay with you.
Junk leads cost you twice
You pay Meta for the lead, then your team spends time calling someone who was never going to buy. Lead form settings and targeting fix part of that. Fast follow-up and filtering fix the rest.
We run a lead check on our own enquiries. In a test on 127 real enquiries to D’Marketing Agency, it didn’t reject a single genuine lead and kept out 67 of the 73 that weren’t buyers. We can set up the same follow-up for your ad leads, as part of our lead generation work.
How long until Facebook ads bring in enquiries?
Faster than SEO, slower than most people hope.
Week 1
Audit, tracking fixes, audiences and the first ads. Campaigns go live.
Weeks 2 to 4
Leads and messages start coming in. Meta is still learning who responds, so costs move around.
Months 2 and 3
We’ve tested enough ads and audiences to see what works, and the budget moves to it. This is usually when cost per lead settles.
After month 3
New creative every month keeps costs from creeping back up, and the campaigns that pay get more budget.
How much does a Facebook ads agency cost in Singapore?
Our management fee runs from $500 to $2,000 a month on a 12-month plan. The more campaigns you run at once, the higher the plan. Your ad budget is separate and goes straight to the ad platform. We usually suggest $600 to $5,000 a month in ad spend, matched to the plan. Shorter terms cost more per month.
What is a Facebook ads agency?
A Facebook ads agency plans, builds and runs paid campaigns on Meta’s platforms: Facebook, Instagram, Messenger and the Audience Network. The work covers the ad strategy, the audiences, the ads themselves, budgets, bids and tracking. Then comes the steady job of cutting whatever doesn’t pay.
Facebook marketing is the wider term. It includes your organic page, posts and community as well as paid ads. If you want both handled together, see our social media marketing service.
Our Facebook ads packages
Priced by how many campaigns you run at once. All prices are 12-month rates.
| Plan | Monthly fee | Active campaigns | Suggested ad budget | What it adds |
|---|---|---|---|---|
| Lite | $500 | 1 | $600 | Setup, ad graphics and copy, audiences and a monthly report |
| Bronze | $800 | Up to 2 | $1,000 | Creative testing across several angles |
| Silver | $1,200 | Up to 4 | $2,000 | Cold-to-warm funnel optimisation and audience structuring |
| Gold | $2,000 | Up to 8 | $5,000 | Retargeting, CRM and Zapier setup, WhatsApp lead alerts, and one landing page |
Your ad budget is paid directly to the platform you advertise on, such as Meta, TikTok or LinkedIn, and is separate from our fee. Month-to-month and 6-month terms cost more per month. AI ad creative adds eight new ads a month for $490. The same plans cover TikTok and LinkedIn ads. See full pricing.
What Facebook ads cost in Singapore
There are two parts to the bill: what you pay Meta, and what you pay the agency.
| Cost | Typical Singapore range | What to check |
|---|---|---|
| Agency management fee | About $1,000 to $3,000 a month for SMEs | How many campaigns and ads are included |
| Ad spend paid to Meta | Most SMEs start at $1,000 to $5,000 a month | That it’s billed to your card, with no mark-up |
| Ad creative | About $500 to $2,000 a month if charged separately | How many new ads you get each month |
| Setup fee | About $500 to $1,500 one-off, at some agencies | What the setup covers, and whether tracking is included |
Ranges are from Singapore agencies’ published pages and guides, checked October 2026. Ours: $500 to $2,000 a month in management, with your ad spend on top and paid to Meta.
How much to spend on Facebook ads in Singapore
Meta lets you start with a few dollars a day, but a budget that small rarely gives Meta enough data to learn who buys. Singapore agencies we checked suggest starting somewhere between $1,000 and $3,000 a month in ad spend for most SMEs.
Is $500 a month enough? For a simple local offer with one campaign, it can bring messages in. For anything competitive, it’s usually too thin to test more than one or two ads. Our suggested budgets run from $600 on Lite to $5,000 on Gold, and we’ll suggest a starting figure after the free audit.
Facebook and Instagram ad formats we use
Lead ads
A form inside Facebook or Instagram, so people can enquire without leaving the app.
Click-to-WhatsApp and Messenger ads
Ads that open a chat straight away, which suits most Singapore buyers. WhatsApp AI agent.
Video and Reels ads
Short video built for the feed and Reels, where most attention is. AI video ads.
Carousel ads
Several images or products in one ad, each with its own link.
Catalogue and shopping ads
Products pulled from your catalogue and shown to people likely to buy them.
Retargeting ads
Ads for people who visited your site or engaged, but didn’t enquire.
How we run your Facebook advertising
Audit
Your ad account, pixel, Conversions API, audiences and past results.
Strategy
The offer, the audience, the goal of each campaign and the budget split.
Creative
Ads made by our team, in several angles and formats.
Launch
Campaigns go live with tracking checked end to end.
Optimise
Audiences, ads and budgets adjusted as results come in, judged on cost per result.
Report
A monthly report on leads, sales, cost per result and ROAS, and the plan for next month.
Facebook ads or Google Ads?
| Facebook and Instagram ads | Google Ads | |
|---|---|---|
| How people find you | You reach them while they scroll, before they’re searching | They find you when they search for what you sell |
| Best for | New products, offers, visual brands and building demand | Catching people ready to buy now |
| Targeting | Interests, behaviour, lookalikes and your own customer lists | Keywords and search intent |
| Creative | Images and video do most of the work | Text ads matched to the search |
Plenty of our clients run both. See our Google Ads management, from $250 a month.
Facebook ads by industry
F&B and retail
Offers, new menu items and store visits.
Beauty, wellness and clinics
Booking ads and click-to-WhatsApp, within Meta’s health ad rules.
E-commerce
Catalogue ads and retargeting for people who left without buying.
Property
Lead ads for launches and listings. Real estate leads.
Education and enrichment
Parent-facing ads around intake periods.
B2B and professional services
Lead ads with tight targeting and fast follow-up. Lead generation.
Red flags when hiring a Facebook ads agency
Choosing the right agency is mostly about spotting these early. Ask any agency, us included.
- They want to run your ads in their own ad account. Ask for yours.
- They take a percentage of spend and mark it up. Ask for the fee and the spend to be billed separately.
- They report reach and likes first. Ask for cost per lead or cost per sale.
- They can’t say who makes the ads, or how many new ones you’ll get each month.
- They promise a number of leads before they’ve seen your account.
Common Facebook advertising mistakes we see
- Boosting posts and judging them on likes
- Running the same few ads for months
- A pixel that’s installed but not tracking leads or purchases
- Splitting a small budget across too many audiences
- Sending ad traffic to a homepage instead of a page built for the offer
- Leaving new leads for a day before anyone replies
Facebook ads terms, in plain English
- Meta Ads Manager: the tool where Facebook and Instagram campaigns are built and run
- Pixel: code on your website that tells Meta what visitors do
- Conversions API: a server-side link that sends the same data when browsers block the pixel
- Lookalike audience: people Meta finds who resemble your existing customers
- CPM: what you pay for 1,000 ad views
- Cost per lead: what each enquiry costs you in ad spend
- ROAS: return on ad spend, revenue divided by what you spent on ads
Facebook advertising that fits your marketing strategy
Good Facebook advertising services start from your business goals, then pick the ad format to suit them. If you need leads this month, the campaigns aim at lead forms and WhatsApp chats. If people don’t know your brand yet, part of the budget goes to brand awareness, so there’s a warm audience to retarget later.
That’s the full-funnel idea in plain terms. Cold ads find potential customers who match your target audience. Warm ads go to people who watched a video, visited your website or engaged with your Facebook page. Hot ads go to people who nearly enquired. Each stage gets its own ads and its own budget.
Paid advertising on Facebook works best alongside the rest of your digital marketing. Your organic posts give people something to check before they enquire. Content marketing and SEO bring website traffic you can retarget. Influencer marketing and video ads give you creative that already feels native to the feed.
The numbers we watch in your ad campaigns
| Metric | What it tells you | What we do when it slips |
|---|---|---|
| Click-through rate | Whether the ad makes people stop and tap | Test new hooks, images and video |
| Cost per click | What each visit costs you | Widen or refine targeted audiences |
| Cost per lead | What each enquiry costs | Fix the offer, the form or the landing page |
| Lead quality | How many leads turn into real conversations | Tighten the form questions and the audience |
| ROAS | Revenue for each dollar spent on ads | Move budget to the campaigns that pay |
| Frequency | How often the same person sees an ad | Bring in new creative before the old ads wear out |
Every number depends on conversion tracking that works, which is why the audit checks your pixel and Conversions API first.
What A/B testing looks like on your account
- One change at a time: the hook, the image, the offer or the audience
- Enough budget behind each version to see a real difference
- Losers switched off, winners given more budget
- New versions tested against the winner every month
- Results written up in your monthly report, so you see what worked
What clients say on Google
★★★★★
“Very great experience working with D’Marketing Agency. Their sales team, account team and strategists are all very dedicated to our company and they put in full efforts for optimizing our ads to our expectations.”
★★★★★
“Best digital marketing company I’ve tried so far. Leo was extremely great and professional. This is one of the companies that actually cares about the client’s goal and concept, and do their best to work. My google and facebook ads are up and running smoothly. Good job team!”
More proof: social media ad case studies.
Facebook ads in Singapore: frequently asked questions
Do I pay Meta or do I pay you?
Do you run both Facebook and Instagram ads?
How is this different from boosting posts?
Do you make the ads?
What is retargeting?
What is ROAS?
Why does the Conversions API matter?
Will I own my ad account?
Do Facebook ads work for B2B?
Can you fix my existing campaigns?
Do you guarantee a number of leads?
How much does it cost to hire a Facebook ad agency in Singapore?
How much does Facebook advertising cost?
Is $500 enough for Facebook ads?
How do I get started with Facebook marketing?
What does a Facebook ads agency do?
Should a digital marketing agency run my Facebook ads, or a specialist?
How do I get quality leads from Facebook?
Related services
Find out what your Facebook ads are wasting, free
Send us your site and we'll go through your Meta ad account before we talk, so the call starts with what we found.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.
