Outsourced marketing team in Singapore
Your marketing person left again?
One team runs your SEO, ads, social and design, and one person reports to you every month. From $2,000 a month.
SEO, Google Ads, social and design · From $2,000 a month · You own every account
You’re doing the marketing yourself, at night
Most business owners who call us about outsourcing are in one of three spots.
One exec, five jobs
Your marketing executive is meant to do SEO, ads, social, design and the website. Each one gets an hour here and there, and none of them gets done properly.
Every resignation resets the clock
When your marketing person leaves, the posting stops, the ads run on autopilot, and you’re back to hiring and training the next one.
Freelancers who never talk
A designer here, an ads freelancer there. Nobody owns the result, so the job of joining it all up lands back on you.
Six jobs, one team, one fee
Every all-in-one plan covers the same six services. The tier sets how much of each we do.
SEO
Keyword research, on-page and technical fixes, content and links, so you show up on Google for what you sell. More on SEO.
Google Ads
Search campaigns set up, managed and tested, with your ad budget paid straight to Google. More on Google Ads.
Social media management
Captions and graphics planned and posted for you, with a monthly report on how the page performs. More on social media.
Social media ads
Meta campaigns with the graphics and copy made for you. You get a report on how they did every month. More on Facebook ads.
Graphic design
Design requests for posts, ads and banners, handled one at a time by our designers. More on graphic design.
Website upkeep
Updates, backups, security and small content changes, so the site everyone gets sent to keeps working. More on maintenance.
Hire a marketing exec or outsource? The real cost in Singapore
One Singapore agency puts a junior marketing executive at $4,000 to $6,000 a month once CPF and overheads are counted. Another lists what comes on top: recruitment fees of one to two months’ salary and the 17% employer CPF share. Then there’s training and software to pay for.
That buys you one person, usually strong in one or two channels. Our all-in-one plan starts at $2,000 a month for SEO, Google Ads, social media, social ads, design and website upkeep, run by people who each do one of those jobs every day. Nobody needs hiring, and there’s no gap when someone goes on leave.
In-house hire, freelancers or an outsourced team
| One in-house hire | Several freelancers | Our outsourced team | |
|---|---|---|---|
| Monthly cost | $4,000 to $6,000 for a junior executive, before recruitment fees | Adds up per channel; a social media freelancer alone is $1,000 to $3,000 | $2,000, $3,500 or $5,000, ad budget on top |
| Skills covered | One or two channels, well | One each, with gaps between them | SEO, Google Ads, social, social ads, design and website upkeep |
| When someone leaves | Marketing stops until you rehire | That channel stops | The team covers it |
| Who joins it up | You, or nobody | You | One account lead |
| Reporting | Whatever they put together | A different report from each | One monthly report across every channel |
In-house and freelancer figures are from two Singapore agencies’ published guides, checked October 2026.
See what each channel brings in, every month
You deal with one account lead, who knows your business and coordinates the whole team. Once a month you get one report: enquiries from each channel, what they cost, and what the team does next month.
If a channel isn’t paying its way, we’ll tell you and move the effort somewhere that is.
Will we lose control of our brand?
No. You agree the plan, you approve what goes out under your name, and your ad accounts, website, social pages and data stay in your name. If you stop working with us, all of it stays with you.
How the team starts
Discover
A free audit of your website, rankings, ads and social pages, and a call to learn your goals and market.
Plan
Priorities and targets for each channel, agreed with you before any work starts.
Run
SEO, ads, social and design go to work, coordinated by your account lead.
Report
A monthly report tied to enquiries and sales.
Adjust
More effort where it’s working, less where it isn’t, as your business changes.
How much does it cost to outsource marketing in Singapore?
Ours is $2,000, $3,500 or $5,000 a month on a 12-month plan for the whole team, and shorter terms cost more a month. Ad budgets are paid to Google and Meta directly, on top of the fee. The free audit comes first, so you’ll know which tier fits your business before you pay us anything at all.
What is an outsourced marketing team?
An outsourced marketing team is an outside group of specialists that runs your marketing for a monthly fee. Instead of hiring a marketing manager, a designer and an ads specialist, you hire one agency that already has them.
It’s sometimes called a fractional marketing team or an outsourced marketing department. You brief the team the way you’d brief your own staff, approve the plan, and get one report on what came back. The agency finds the people, trains them and pays for the tools.
Our outsourced marketing plans
Every tier covers the same six services. Prices are 12-month rates.
| Plan | Monthly price | Services included | Best for |
|---|---|---|---|
| Bronze | $2,000 | SEO, Google Ads, social media management, social ads, graphic design, website maintenance | SMEs replacing one overloaded marketing hire |
| Silver | $3,500 | The same six, scoped larger after the audit | Businesses in competitive markets |
| Gold | $5,000 | The same six, scoped for the heaviest workload | Businesses running several campaigns at once |
Ad budgets are paid to Google and Meta directly. Need only part of it? Each service is also sold on its own: SEO from $600 a month, Google Ads management from $250 and social media from $500. See all our services.
What outsourcing marketing costs in Singapore
From Singapore agencies’ published 2026 guides.
| Option | Typical Singapore price | What to check |
|---|---|---|
| Junior marketing executive (in-house) | $4,000 to $6,000 a month with CPF and overheads | Recruitment fees, training, tools, and cover when they leave |
| Freelance social media manager | $1,000 to $3,000 a month | Who covers SEO, ads and design |
| Freelance Google Ads specialist | $800 to $2,500 a month | Whether reporting ties spend to enquiries |
| Agency monthly retainer | $2,000 to $15,000 or more | Which services are in the fee |
| Full-service agency package | $5,000 to $20,000 a month | SEO, ads, content and social all included? |
Ranges from two Singapore agencies’ guides, checked October 2026. Our all-in-one plan is $2,000 to $5,000 a month.
Signs you’re ready to outsource your marketing
- The owner is still writing the posts and approving the ads at night
- Your one marketing hire is stretched across SEO, ads, social and design
- Marketing stops whenever someone is on leave or resigns
- You’re paying three freelancers and nobody joins the numbers up
- You’ve grown past referrals and need a steady flow of enquiries
Which marketing to outsource first
Google Ads
Specialist work where mistakes cost money every day, so it’s often the first job to hand over. Google Ads.
SEO
Months of steady technical, content and link work that an in-house generalist rarely has time for. SEO.
Social media and design
A constant stream of posts and graphics that’s hard for one person to keep up with. Social media.
Content and email
Articles, newsletters and follow-up emails, quoted or priced on their own pages. Content marketing.
Who an outsourced marketing team suits
SMEs
Businesses with no marketing department, or one person carrying it.
Startups
Founders who need marketing running before they can afford a team.
B2B and professional services
Firms that need steady enquiries from search and LinkedIn.
E-commerce
Shops that need ads, SEO and social running together. Ecommerce SEO.
Lean marketing teams
In-house teams that keep strategy and hand over the execution.
Agencies
Agencies reselling our work under their own brand. White label partners.
Decision checklist: hire, outsource or both?
Questions to ask yourself, and any agency you talk to.
- Which channels bring my customers, and which skills do they need?
- Can one hire cover all of them, and what happens when that person leaves?
- Who will own the plan and report the results each month?
- Will I own the ad accounts, website and data?
- Is the ad budget separate from the fee, and paid to the platforms directly?
- Can I keep strategy in-house and outsource the execution?
Common mistakes when outsourcing marketing
- Handing over a vague brief like "get us more leads" with no targets
- Choosing on price alone, then paying again to fix the work
- Not giving the team access to analytics, ads and brand guidelines
- Expecting SEO results in weeks
- Accepting reports full of reach and likes, with no enquiries
Outsourced marketing terms, in plain English
- Fractional marketing team: specialists you share with other clients, paid by the month instead of by salary
- Retainer: a fixed monthly fee for an agreed amount of work
- Account lead: your one point of contact at the agency
- Hybrid model: an in-house marketer for strategy, with an agency doing the work
- Cost per lead: what a channel costs divided by the enquiries it brought
Outsourced marketing services for Singapore businesses
Marketing outsourcing in Singapore usually means one of three things. You hand a single job, like Google Ads, to a freelancer. You pay an agency a monthly retainer for a few channels. Or you hand the entire team’s work to one external partner. Our all-in-one plan is the third kind.
Most companies in Singapore that outsource keep someone internal. Your in-house marketing person, or the owner, sets the goals and approves the brand voice. Our team does the search engine optimisation, paid media, social media marketing and design, so your internal team isn’t stretched across six jobs.
That’s how you get multi-channel marketing without the overhead of a full-time department: no recruitment, no training budget, and no management overhead beyond one monthly check-in.
Outsourced marketing or outsourced sales?
They’re often confused, and page one of Google mixes them up too.
| Outsourced marketing (what we do) | B2B sales outsourcing | |
|---|---|---|
| What it does | Brings enquiries in through SEO, ads, social and your website | Calls and emails prospects for your sales team |
| Typical work | Content creation, campaigns, design, reporting | Telemarketing, appointment setting, lead qualification |
| Who it suits | Businesses whose buyers search or scroll before they buy | B2B firms with a long sales process and a list of target accounts |
| How you judge it | Enquiries, cost per lead and conversion rates | Meetings booked and deals closed |
We don’t run telesales or appointment setting. If your gap is the sales team rather than the marketing, look for a sales outsourcing company. Many businesses need marketing and sales both, and the marketing side is where we come in.
What a good outsourcing partner should give you
- Transparent reporting: enquiries and cost per lead each month, with data-driven insights on what to change
- Consistent, high-quality work in your brand voice, approved by you before it goes out
- A track record you can check, such as rankings you can search yourself
- Ownership of your accounts, website and data from day one
- Lead forms and tracking that handle personal data in line with Singapore’s PDPA
- Room to scale up or down as your business needs change
Short-term project or long-term team?
Some marketing is a project-based job: a new website, a landing page, a campaign launch. That’s fine to outsource once. Lead generation is different. SEO, ads and social build on last month’s work, so the results come from a long-term team that keeps going.
That’s why the all-in-one plan runs monthly, priced as a 12-month retainer, while websites and landing pages are one-off projects with their own prices.
What clients say on Google
★★★★★
“We’ve worked with several marketing agencies in the past, but none have been as effective as D’Marketing Agency Their team is incredibly talented, and they’ve helped us develop and execute campaigns that have boosted our brand awareness and generated leads. They are true partners in our success and we look forward to continuing our relationship with them.”
★★★★★
“I highly recommend D’marketing agency to anyone looking for a partner who is committed to their success. Their team is highly professional and able to deliver results that exceeded our expectations.”
More proof: SEO case studies and Google Ads case studies.
Outsourced marketing in Singapore: frequently asked questions
What’s included in the outsourced marketing team?
How much does it cost?
Is it cheaper than hiring in-house?
Who will I deal with?
Can we keep our in-house marketer?
Do I own the accounts?
Can I just outsource one channel?
How soon will we see results?
How much does it cost to outsource marketing?
Should I outsource to a freelancer or an agency?
Which is the best marketing agency in Singapore?
How long should I commit to an outsourced team?
Is outsourced marketing worth it for a small business?
Can an outsourced team handle content marketing and email?
Related services
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