Lead generation agency in Singapore
The lead generation agency that tells you which ads brought buyers
Some months you get leads, some months nothing? Our team runs your Facebook and Instagram ads, our WhatsApp AI agent answers the people they bring, and every lead lands in your CRM with the ad it came from. From $799 a month, with no setup fee.
Your ad budget leaks while the WhatsApp sits unread
Someone taps your ad at 10pm and sends you a WhatsApp. If nobody answers until the morning, they’ve asked two other companies by then. You paid for that click either way.
Your pipeline runs dry when the ads and the replies are two jobs
The ad.
Our team runs your Facebook and Instagram ads as click-to-WhatsApp ads, so a tap opens a chat with your number.
The reply.
The agent answers from your price list and asks your qualifying questions. On the Growth and Scale plans it books the call or visit into your calendar. Our promise: it replies to new enquiries within a minute, 24/7.
The CRM.
Every lead is filed in your CRM, and its card shows the ad it came from.
The report.
Each month your account team sends a report with the cost per lead for every ad: what the ad spent, divided by the leads it brought into your CRM, and which of those leads booked.
Know which ad brought the customers who booked
When someone taps one of your click-to-WhatsApp ads, their lead card reads “WhatsApp ad:” followed by the ad’s headline. So when a job is booked, you can see the ad behind it. Your monthly report puts a cost per lead on every ad, and we move your budget toward the ads that bring buyers and away from the ones that bring noise.
Half your enquiries are spam or people selling to you
The agent reads who’s writing before it answers. Vendors, job seekers and spam get one polite line, and the chat closes, so your team only reads people who might buy.
We run a lead check on our own WhatsApp too. In a test on 127 chats to our line, it turned away none of the 52 genuine leads and kept out 67 of the 73 that weren’t buyers.
What it costs to get leads and have them answered
Prices are in Singapore dollars. The first price is on an annual plan, and month to month is in brackets.
Starter, $799 a month ($1,084)
One Facebook and Instagram campaign, with a suggested ad budget of $600. The WhatsApp AI agent on one number, for 300 conversations a month.
Growth, $1,249 a month ($1,695)
Up to two campaigns, a suggested ad budget of $1,000, and creative testing. The agent books into your calendar, for 1,000 conversations a month.
Scale, $1,969 a month ($2,659)
Up to four campaigns, a suggested ad budget of $2,000, creative testing and warm audiences. Up to three WhatsApp numbers and 3,000 conversations a month.
Every plan files each lead in your CRM, and your account team sends a monthly report with the cost per lead for each ad and which leads booked. You pay 10% less than buying the ads and the agent separately. Your ad budget goes to Meta on top, and there’s no setup fee.
See Lead engine pricing
Want one part on its own? Google Ads management starts at $250 a month, social media ads at $500, SEO at $600 and a landing page at $350. The WhatsApp AI agent on its own starts at $390 a month. See all pricing
A lead isn’t a win until someone answers it
So the reply and the report are part of the plan. Each month you see the cost per lead for every ad and which leads booked, not just how many clicks the ads got.
What results can you expect, and how soon?
Week 1
We go through where your leads come from now, and where they leak.
Weeks 2 to 4
Ads go live, and the agent starts answering on your WhatsApp number. Paid ads can bring enquiries within days.
Months 2 and 3
We cut the channels that bring junk and spend more on the ones that bring buyers.
Months 3 to 6
SEO and content start adding leads you don’t pay for per click.
How much does lead generation cost in Singapore?
It depends on your channels and how many leads you need. The Lead engine, which runs the ads and answers the leads, starts at $799 a month plus your ad budget. On their own, Google Ads management starts at $250 a month, SEO at $600 and landing pages at $350. Your ad budget goes straight to Google or Meta.
What is lead generation, and what does a lead generation agency do?
Lead generation is getting people who might buy from you to raise their hand: fill in a form, send a WhatsApp, book a call or download something in exchange for their details. A qualified lead is one who fits your customer profile and has a real need, budget and timing.
A lead generation agency in Singapore builds and runs the system that produces those leads: the channels that bring people in, the landing pages that turn visits into enquiries, and the follow-up that turns enquiries into customers. Some agencies sell lists or appointments instead. We build the system in your accounts, so you keep it.
Inbound, outbound or bought leads?
| Inbound (what we do) | Outbound (cold calls and emails) | Bought leads and lists | |
|---|---|---|---|
| Who starts the contact | The buyer, through search, ads or content | Your team or a call centre | Nobody yet |
| Lead quality | High: they came looking | Mixed: depends on the list and the pitch | Often low, and sold to others too |
| How fast | Ads: days. SEO: months | Weeks to set up | Immediate |
| Who owns it | You: accounts, pages and data | Often the vendor | Shared with whoever else bought it |
What lead generation costs in Singapore
Lead generation is priced as a monthly package, per appointment, or by the channels you use.
| Model | Typical Singapore price | What to check |
|---|---|---|
| Full-funnel B2B package | About $5,000 to $10,000 a month | Which channels are included, and who owns the accounts |
| Appointment setting | Priced by calling hours, up to about $8,000 a month | Whether you pay for calls made or meetings that happen |
| Pay per lead | Varies widely by industry | Whether the same leads are sold to competitors |
| D’Marketing Agency, by channel | Google Ads from $250, SEO from $600, social ads from $500, landing pages from $350 | Plus your ad budget, paid to Google or Meta directly |
| Lead engine (ours) | $799, $1,249 or $1,969 a month, plus ad budget | Ads, the WhatsApp AI agent and the CRM in one plan |
| All-in-one marketing plan (ours) | $2,000, $3,500 or $5,000 a month | A full marketing team across channels |
Market figures are from Singapore agency pages and Clutch listings, checked October 2026. Our prices are 12-month rates.
Our lead generation process
Audit
Where your leads come from now, what they cost, and where they leak.
Define a qualified lead
Who you want, who you don’t, and what makes an enquiry worth a call.
Choose channels
Google Ads, SEO, social or LinkedIn ads, based on where your buyers are.
Build the pages
Landing pages and forms made for each offer, with tracking set up.
Filter and follow up
Spam and vendors filtered out, real leads sent to your CRM and answered fast.
Optimise
Budget moved to the channels with the lowest cost per qualified lead and the best conversion rates.
B2B and B2C lead generation
B2B lead generation
LinkedIn and Google ads aimed at decision-makers, content that answers their questions, and leads checked before they reach sales.
B2C lead generation
Search, Meta and TikTok ads, short landing pages and fast WhatsApp replies for customers who decide quickly.
Real estate
Lead ads and landing pages for agents and developers. Real estate leads.
Sales funnels
Landing pages, lead magnets and follow-up sequences. Sales funnels.
How to choose a lead generation company in Singapore
- Ask whether they sell leads or build a system you own.
- Ask how they define a qualified lead, and whether you agree it before they start.
- Ask if the same leads are sold to anyone else.
- Find out what they report: number of leads, or cost per qualified lead and sales.
- Ask what happens to a lead in the first five minutes after it comes in.
Common lead generation mistakes
- Judging campaigns on the number of leads instead of how many became customers
- Sending ads to the homepage instead of a page built for the offer
- Long forms that scare off real buyers
- Leaving new leads for hours before anyone replies
- No way to tell spam and vendors from real enquiries
Lead generation terms, in plain English
- Qualified lead: someone who fits your customer profile and has a real need
- Cost per lead (CPL): what you spend to get one enquiry
- Lead magnet: something useful, such as a guide or a checklist, offered in exchange for contact details
- Landing page: a page built for one offer, with one action
- Speed to lead: how quickly a new enquiry gets a reply
- CRM: the system where every lead and conversation is recorded
Lead generation strategies that work in Singapore
Effective lead generation is mostly inbound marketing: being found by high-intent buyers, then making it easy for them to act. These are the lead generation services we combine to generate leads, chosen by where your buyers are and how they make decisions.
Search engine optimisation
Ranking for the searches buyers make when they’re ready, for high-quality leads you don’t pay per click for. SEO.
Pay-per-click ads
Google Ads for searches with buying intent, live within days. Google Ads.
LinkedIn and social ads
Reaching decision-makers in B2B companies, or consumers on Meta and TikTok. Social media.
Content and lead magnets
Guides, checklists and calculators that people swap their email address for. Content marketing.
Email marketing and nurture
Automated emails that keep warm leads interested until they’re ready, from $100 a month. Email marketing.
Marketing automation
Leads filed into your CRM, scored, and handed to sales with their full history. CRM automation.
Quality leads over a high number of leads
Low-quality leads cost more than they look. Each one takes a salesperson’s time, and a sales team that keeps calling people who never meant to buy stops calling quickly.
So we define qualified leads with you before any campaign starts, using your target audience and how your sales process works, filter out spam, vendors and job seekers automatically, and judge every channel on cost per qualified lead and on sales. That’s how a smaller number of high-quality leads ends up producing more revenue, and measurable results your sales and marketing teams both trust, than a big list of contacts.
How lead generation fits your sales cycle
| Stage | What happens | What we use |
|---|---|---|
| Attract | People with the problem you solve find you | SEO, ads, content and social media |
| Capture | They leave their details or send a message | Landing pages, short forms, WhatsApp and lead magnets |
| Qualify | Real buyers are separated from the rest | Lead checks and lead scoring in your CRM |
| Nurture | Leads who aren’t ready yet stay in touch | Email marketing and follow-up sequences |
| Convert | Sales talks to the right people first | Fast replies, booking links and notes for the salesperson |
For B2B businesses with a long sales cycle, the nurture stage matters most. For consumer businesses, speed at the capture stage matters most.
Lead generation for Singapore businesses by industry
Home services
Renovation, aircon servicing, movers and cleaners, where the fastest reply usually wins the job.
Professional services
Accountants, lawyers and consultants: trust and qualified enquiries.
Education and enrichment
Enquiries timed to intake periods.
Property
Buyer and seller leads for agents and developers. Real estate.
E-commerce
Email sign-ups and first orders through ads and offers.
B2B and technology
Decision-maker leads through LinkedIn, search and content.
What clients say on Google
★★★★★
“Very great experience working with D’Marketing Agency. Their sales team, account team and strategists are all very dedicated to our company and they put in full efforts for optimizing our ads to our expectations.”
★★★★★
“Best digital marketing company I’ve tried so far. Leo was extremely great and professional. This is one of the companies that actually cares about the client’s goal and concept, and do their best to work. My google and facebook ads are up and running smoothly. Good job team!”
More proof: Google Ads case studies and SEO case studies.
Lead generation in Singapore, answered
How quickly will I start getting leads?
What counts as a qualified lead?
Do you guarantee a number of leads?
Do you do B2B and B2C lead generation?
Will I own the leads and data?
Do you sell leads, or build the system?
Can you connect to our CRM?
What’s a good cost per lead in Singapore?
How is lead generation different from running ads?
What is a lead generation agency?
How much should I pay for lead generation in Singapore?
Are lead generation companies worth it?
What’s the difference between B2B and B2C lead generation?
How does lead generation help businesses in Singapore grow?
What do lead generation companies do?
How do you measure lead quality?
Questions
Do I have to take the AI agent?
Who pays for the ads?
Can I keep my WhatsApp number?
Can you promise a number of leads?
Is there a contract?
Who owns the ad account and the leads?
Related services
See which of your leads were real. Book a demo call.
We’ll look at where your leads come from today, where they wait for a reply, and which plan fits.