SEO audit in Singapore
Find out what’s holding your rankings back before you pay for SEO
We check your technical setup, pages, content and backlinks, and tell you in plain English what to fix first.
Free site audit before any quote | SME500 2023
Your traffic dropped and nobody can say why
Most people who ask us for an audit are in one of these spots.
A tool gave you hundreds of warnings
A free checker flagged every page in red, with no hint of which issues cost you rankings and which ones you can safely ignore.
Rankings fell after a redesign
The new site looks better, but since it went live the enquiries from Google have dried up and nobody involved can tell you why.
You pay for SEO and nothing moves
Months of reports, and the same rankings. You’d like a second opinion before you sign again.
The week your Google traffic dropped
If you’re reading this page, some of this may have happened to you.
Monday
Search Console shows clicks from Google down on last month. Nothing on the site changed that you know of.
Tuesday
You ask your web developer. They say the site is working fine.
Wednesday
You run a free checker. It finds hundreds of issues and marks most of them red.
Thursday
Your SEO report says rankings are stable. Your enquiries say otherwise.
Friday
You’re asked to renew a retainer, and you still can’t say what’s wrong.
What is an SEO audit?
An SEO audit answers the question you’re left with on that Friday: what is actually holding the site back? It’s a full health check of everything that affects how your website ranks on Google, across three layers. Technical SEO is whether Google can crawl, index and load your pages. On-page SEO and content is whether each page answers what people search for. Off-page SEO is whether other trusted sites link to you.
A good audit also looks at the competitors above you, because that’s where the gap is. Then it turns every finding into a ranked list of what to fix, so you spend money on the problems that are holding you back.
Every check explained in plain English
What the audit covers, written as the questions you’ve probably asked yourself. Each finding comes with what it means and what to do about it.
- Can Google find and index every page you care about? Technical SEO: crawling and indexing, robots.txt, XML sitemaps, redirects, canonical tags and crawl errors
- Is your site too slow on a phone? Site speed and Core Web Vitals, on mobile and desktop
- Do your pages say what you sell and where? On-page SEO: title tags, meta descriptions, headings, image alt text and keyword targeting
- Is your content thin next to your competitors’? Content quality: thin pages, duplicate content, and topics they cover that you don’t
- Are your best pages buried? Internal linking, site structure and orphan pages that nothing links to
- Could old links be hurting you? Your backlink profile: authority, relevance, anchor text and toxic links that risk a penalty
- Which searches are you missing? Where you rank today, and the searches you don’t show up for
- Why are the sites above you ahead? Competitor analysis of who outranks you, and why
- Why did traffic drop? Traffic-drop diagnosis: an algorithm update, a manual penalty or a technical fault
- Do people nearby find you on the map? Local SEO: your Google Business Profile, citations and local signals
- Can you trust your numbers? GA4 and Google Search Console setup
- Will AI answers name you? AI search readiness: schema markup, structured data and how clearly your pages state facts
What should you fix first?
Every issue we find is rated by impact and effort. Quick wins you can do this week go at the top. Bigger projects get mapped out for the quarter.
Say a stray noindex tag is hiding your service pages from Google, and 300 images have no alt text. The first one is costing you enquiries today. The second can wait. Your report says that in plain words, so nobody has to guess.
Check our rankings before you trust our audit
If you’ve had an audit that was a tool’s printout with a logo on it, you’ll want proof first. This is where our own pages sat on Google Singapore on 28 October 2026. Search them yourself.
“local seo singapore”
#1 on Google Singapore: digitalmarketingagency.sg/local-seo. Search it yourself.
“digital marketing agency”
#1 on Google Singapore: digitalmarketingagency.sg. Search it yourself.
Across the whole site we rank for 589 Singapore keywords, 222 of them in the top 10 (DataForSEO, September 2026). Your audit runs the same checks we use on our own site, from crawl errors to the backlinks pointing at it.
From audit to fix list: what happens
On most sites a focused audit takes one to two weeks, and bigger sites take longer. Here’s what you’ll see from us.
Discovery
You tell us your goals, the keywords you care about and the competitors you’re up against, so the audit is judged against what matters to you.
Crawl and review
We crawl your whole site, then a person reviews the technical setup, the content and the backlinks.
Benchmark
You see your site next to the ones outranking you, with the biggest gaps marked.
Prioritise
Your findings become a ranked action plan, with quick wins first and big projects mapped out.
Walk-through
We take you through it on a call, in plain English, and answer every question you bring.
A fix list you can hand to any developer
Each finding says what’s wrong, why it matters for your rankings or enquiries, and exactly what to change. Your developer can work from it without calling us.
The report is yours to keep. Fix things yourself, give it to your web team, or ask us to do the work. Most clients choose the last one, through our SEO services.
Free audit tools give you a score. What do you do with it?
Tools are good at spotting changes between audits, so keep yours running. What they can’t tell you is which problems matter for your business and the market you sell in.
| A free audit tool | Our SEO audit | |
|---|---|---|
| Who does it | Software, in a few minutes | A person, who reads your site and the sites above you |
| What you get | A score and a long list of warnings | A short list ranked by impact, with what to do about each item |
| Context | It doesn’t know your business or your market | Judged against your goals and your competitors |
| Backlinks | Often left out, or limited | Reviewed for authority and toxic links |
| After the report | You’re on your own | A walk-through call, and help with the fixes if you want it |
If your site is fine, we’ll tell you
Some sites don’t need much. If yours is in good shape, the audit says so, and we’ll point you at the one or two things worth doing.
If we can help, you get a quote after the call, and if we can’t, we’ll say so and you keep the findings.
What happens after the audit
You finish the call with a ranked list in your hand, and you’ve got three options. Fix it in-house, hand the list to your developer, or let us do it.
If you want us to, our technical SEO work fixes the crawl, speed and indexing problems. Our SEO plans, from $600 a month, go further. They start with a technical baseline audit, fix the issues month by month, and on Silver and Gold carry a guarantee: 10% of your target keywords on page one, or 20% more organic traffic, within six months (15% or 25% on Gold).
How much does an SEO audit cost in Singapore?
You shouldn’t have to pay to find out whether you need help. So the first audit is free, with no obligation. A deeper, fully manual audit with a detailed action plan is a one-off fee, quoted on the size and complexity of your site after the free one. If you go on to an SEO plan ($600 to $2,200 a month), the technical audit is part of the plan.
Types of SEO audit, and when you need each one
| Audit | What it checks | When you need it |
|---|---|---|
| Technical SEO audit | Crawling, indexing, speed, redirects, canonical tags, schema | Pages are missing from Google, or the site feels slow |
| On-page and content audit | Titles, headings, keyword targeting, thin and duplicate content | Pages are indexed but don’t rank |
| Backlink audit | Link authority, relevance, anchor text, toxic links | A sudden drop, or you once bought links |
| Local SEO audit | Google Business Profile, citations, reviews, local pages | You don’t show up on the map nearby |
| Migration audit | Redirect mapping, lost pages, changed URLs | Before and after a redesign or platform move |
| AI search audit | Schema, clear facts, mentions across the web | You want ChatGPT and AI Overviews to name you |
Our audit covers all of them in one pass. If you only need the technical side fixed, see technical SEO services.
Can you do your own SEO audit? Start here
A quick self-check you can run in an afternoon, before you pay anyone.
- Open Google Search Console and look at the page indexing report. Pages marked "not indexed" can’t rank.
- Search site:yourdomain.com on Google and see roughly how many pages show up
- Run your homepage and a main service page through PageSpeed Insights, on mobile
- Read the title tag and meta description of your five most important pages. Do they say what you sell and where?
- Click through your menu on a phone. Anything broken or hard to tap is a problem for people and for Google.
- Check that your Google Business Profile has the right hours, phone number and categories
- Search the three things you most want to rank for, and note who’s above you
SEO mistakes we spot most often
| Problem | What it does | The fix |
|---|---|---|
| A noindex tag left on after launch | Hides pages from Google entirely | Remove it and request indexing |
| Missing redirects after a redesign | Old rankings and links point at error pages | Map every old URL to its closest new page |
| Slow mobile pages | Fails Core Web Vitals and loses visitors | Compress images, cut scripts, fix hosting |
| Duplicate and thin pages | Splits signals and wastes crawl budget | Merge, rewrite or canonicalise |
| Two pages chasing one keyword | Neither ranks well | Pick one page and point the other at it |
| No internal links to key pages | Google sees them as unimportant | Link to them from pages that get traffic |
| Broken links and redirect chains | Wasted crawl time and lost link value | Fix or shorten them |
What an SEO audit costs in Singapore
We checked the prices audit providers publish on their own sites. Most don’t publish one. Find your site in the last column.
| Price | What it usually buys | Pick it if |
|---|---|---|
| Free | An automated report, or a short manual review used before a quote | You just want to know where you stand |
| Under $800 | A basic technical and on-page review with a report | Your site has only a few pages |
| $800 to $3,000 | A full technical, content and backlink review with an action plan | You run a typical SME website |
| $3,000 and up | Large sites, ecommerce stores, migrations and several markets | You have a big catalogue or a complex site |
One Singapore agency puts audit costs at $800 to $3,000 or more, with scope and site size deciding where you land. A large US agency quotes $650 to $14,000. Another Singapore agency values the parts of its free audit at $3,500. Prices checked October 2026.
SEO audit or ongoing SEO?
| One-off SEO audit | Ongoing SEO plan | |
|---|---|---|
| What you get | A ranked list of what to fix | The fixes, plus content, links and reporting every month |
| Who does the work | You, your developer or us | Us |
| How you pay | Free first audit, then a quoted one-off fee | From $600 a month |
| Guarantee | None. An audit only finds problems. | On Silver and Gold, 10% of keywords on page one or 20% more traffic in six months |
| Pick it if | You want a second opinion, you’ve had a traffic drop, or you have an in-house team | You want the rankings without doing the work yourself |
See our SEO services for the full plans.
Why an audit is worth doing first
Picture spending six months on blog posts and links while a single technical fault keeps Google from indexing half your site. The content was fine all along, and the problem sat underneath it. An audit catches that before the spending starts.
Many of the problems an audit finds are quick to fix. Fix the indexing, speed up the slow pages or fill an obvious content gap, and a whole site can climb within weeks. And because you know what to fix first, every dollar after the audit lands on something that moves your search visibility.
Lost rankings after a redesign or migration?
It’s one of the most common reasons people ask us for an audit. A new site changes URLs, and if the old ones don’t redirect to their closest new page, Google drops the rankings and the links that pointed at them.
We compare your old pages with the new ones, find what’s missing, and map the redirects. When we build a site ourselves, redirect mapping is part of the redesign. See our website development services.
SEO audits for every kind of website
Ecommerce stores
Your product pages multiply with every filter. We check category and product pages, filters, duplicate URLs and product schema. Ecommerce SEO.
B2B and SaaS
Your buyers research for weeks before they call. We check service and feature pages, and content that answers their questions.
Clinics and healthcare
Your patients search nearby and read reviews. We check local signals, service pages and medical advertising rules.
Property and finance
You compete on crowded keywords. We check trust signals and large page counts.
Education and legal
People arrive with a question. We check course or practice-area pages and how clearly you answer it.
Home services
You go to your customers. We check service-area pages and your Google Business Profile. Local SEO.
Where the audit leads next
Your audit will point at one or two of these. Each has its own page if you only need part of the work.
Technical SEO
If pages are missing from Google or slow on a phone: fixes for speed, crawl errors and schema. Technical SEO.
SEO services
If you’d rather not do the fixes yourself: monthly plans that fix what the audit found and keep going. SEO services.
On-page SEO
If your pages are indexed but don’t rank: titles, headings, copy and internal links on the pages that sell. On-page SEO.
Link building
If competitors have more trusted sites pointing at them: links from trusted sites, and clean-up of toxic ones. Link building.
Keyword research
If you’re not sure which searches matter: the searches worth winning, mapped to your pages. Keyword research.
Local SEO
If people nearby can’t find you on the map: map pack rankings, your profile and reviews. Local SEO.
How to choose an SEO audit service in Singapore
Questions to ask anyone, us included.
- Does a person review the site, or is it a tool report with a logo on it?
- Will the findings be ranked, so you know what to fix first?
- Does it cover all three layers: technical, content and backlinks?
- Will they compare you with the competitors outranking you?
- Do you own the report and can you use it with anyone?
- Can they fix the problems too, if you want the help?
Who does your audit
You won’t get a report from someone you never speak to. The SEO consultant who did your audit walks you through it and answers your questions.
D’Marketing Agency is a Singapore digital marketing agency in Tampines, founded by Leo Tan and an SME500 Singapore award winner in 2023. Your audit is done by our SEO team here. They’re the same people who run our clients’ SEO plans and our own rankings.
SEO audit terms, in plain English
- Crawling: Google’s bots reading the pages on your site
- Indexing: Google adding a page to its search results so it can rank
- Noindex tag: code that tells Google to leave a page out of its results
- Robots.txt: a file telling search engines which parts of the site not to crawl
- Canonical tag: code that tells Google which version of a page is the main one
- Orphan page: a page no other page on your site links to
- Toxic backlink: a link from a spammy site that can hurt your rankings
- Manual action: a penalty applied by a person at Google, shown in Search Console
What clients say on Google
★★★★★
“My team and I had engaged the services from D’Marketing Agency. Gotta admit, we are very pleased with Leo and the team. Their professionalism and skill really impact our SEO. I professionally recommend engaging their service to anyone or company that wants to improve their visibility online.”
★★★★★
“We engaged D’Marketing Agency for our company SEO services and web development. The team is very skilled and professional. They understand exactly what the customers need and is able to provide the solution. We are so glad we stumbled upon their company. Great job!”
More proof: SEO case studies.
SEO audits in Singapore: frequently asked questions
How much does an SEO audit cost in Singapore?
How long does an SEO audit take?
What’s included in your SEO audit?
Is the free SEO audit really free?
Will you help fix the issues you find?
Why have my rankings dropped?
How often should I get an SEO audit?
Do you audit for AI search and Core Web Vitals?
Will an audit guarantee better rankings?
What is an SEO audit?
Can I do my own SEO audit?
Can ChatGPT do an SEO audit?
What is the best technical SEO audit tool?
How much does a SEO audit cost?
Is SEO still worth it in 2026?
Related services
See what to fix first before you pay anything
Send us your site for a free SEO audit. We’ll run it before we talk, so the call starts with what we found.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.
