Email marketing in Singapore
Emails your list opens, and a report on what each one sold
Newsletters written and designed for you, welcome and abandoned-cart emails that send themselves, and a report on what each one brought in. From $100 a month.
Newsletters from $100 a month · Automated flows from $150 · Your list, your data
Your list is growing. Your sales from it aren’t.
Most lists we look at have the same three gaps.
Nobody owns it
Someone sends a newsletter when there’s a sale or a quiet week. Then months go by and the list forgets who you are.
No automated emails
New subscribers get nothing. Shoppers leave a full cart and never hear from you. Those are the emails that usually sell.
No idea what it earns
You can see opens. You can’t see which email brought in which order or enquiry.
EDM newsletters, automated flows or cold email: pick where to start
EDM newsletters
Promotional, seasonal or educational emails in your branding, written and designed by our team. Bronze sends one a month and Gold sends four.
From $100 a month, with a one-off setup fee of the same amount.
Automated email flows
A welcome series and abandoned-cart emails that send themselves, with review, cross-sell and browse-abandonment flows on the higher plans. Each plan adds list segments and a sign-up popup.
From $150 a month, plus a $250 setup.
Cold email outreach
B2B outreach from separate domains we register for you and warm up for two weeks, 500 to 1,500 emails a month with follow-ups. Every reply lands in your CRM or a Google Sheet.
From $400 a month, plus a $300 setup.
Automate the emails you keep forgetting to send
Some emails should go out every time a customer does something. Someone joins your list, so they get a welcome series. Someone leaves items in their cart, so they get a reminder. Someone buys, so they’re asked for a review and shown what goes with it.
We set the flows up and test them. Then we keep adding: one new flow a quarter on Bronze, two on Silver and three on Gold, each written for the customers you have. Nobody on your team has to remember to send them.
Why your emails land in spam, and how we fix it
Inbox placement comes down to a few basics: your domain’s authentication, a clean list and a good sender reputation. Mailbox providers notice when people ignore or delete your emails, and start sending them to spam.
We handle the authentication, keep your list clean and engaged, and watch the numbers that warn you early. For cold email, every plan includes a deliverability check and setup, and new addresses are warmed up for two weeks before they send.
B2B outreach by email, without burning your domain
Cold emailing gets you in front of businesses that don’t know you yet. Done badly, it gets your main domain flagged and your normal emails start landing in spam too.
So we send from separate domains and mailboxes, registered free as part of your plan and warmed up before the first send. Plans run from 500 to 1,500 emails a month, follow-ups included. Every reply triggers an alert and goes into your CRM or a Google Sheet.
See what each email brought in
Opens are in the report, but they’re not the headline. We track clicks, conversions and revenue for each send and each flow, plus how your list is growing. On Silver and Gold you get a monthly report and a campaign calendar, so you know what’s going out next.
How much does email marketing cost in Singapore?
Newsletters start at $100 a month for one email, with a one-off setup fee of the same amount. Automated flows cost from $150 a month plus a $250 setup, and cold email outreach from $400 a month plus a $300 setup. All of these are 12-month rates. You can take one, or combine them once the first is working.
Pay monthly, quarterly, for six months or for a year. Monthly plans have a one-month minimum and then 30 days’ notice, and annual plans are paid up front, with no refund after 14 days.
Email results, described by trade
Klaviyo credited $4,753.95 in sales to email for a cake shop and $1,684.14 for a household-goods store, both from 19 August to 18 September 2024.
What is email marketing, and what do email marketing services include?
Email marketing is sending emails to people who agreed to hear from you: customers, past enquiries and subscribers. In Singapore the newsletters and promotions are often called EDMs. Then there are automated emails, triggered by what someone does, and cold outreach to businesses that haven’t heard of you yet.
Email marketing services take the work off your hands. An agency plans the campaigns, writes and designs the emails, sets up the automations and segments, keeps your emails out of spam, and reports on what they bring in. You keep the list and the account.
Our email marketing packages
Three services, each with three plans. Prices are 12-month rates, with a one-off setup fee.
| Plan | Monthly | Setup | What’s in it |
|---|---|---|---|
| Bronze newsletters | $100 | $100 | 1 email a month, quarterly report, up to 1 hour of support |
| Silver newsletters | $180 | $180 | 2 emails a month, monthly report and campaign calendar |
| Gold newsletters | $320 | $320 | 4 emails a month, monthly report and campaign calendar |
| Bronze flows | $150 | $250 | Welcome (up to 3 emails) and abandoned cart (up to 2), 2 segments, 1 popup |
| Silver flows | $200 | $400 | Adds a review or cross-sell flow, 3 segments, 2 popups |
| Gold flows | $280 | $550 | Adds browse abandonment, 5 segments, 3 popups, monthly report |
| Bronze outreach | $400 | $300 | 500 emails a month with follow-ups, 1 domain and mailbox, 2 follow-up emails written |
| Silver outreach | $600 | $400 | 1,000 emails a month, 2 domains and mailboxes, 3 follow-up emails written |
| Gold outreach | $800 | $500 | 1,500 emails a month, 3 domains and mailboxes, 4 follow-up emails written |
Cold email plans include CRM and Google Sheet integration, an alert for every new lead and a monthly report. See full pricing.
What email marketing costs in Singapore
You can pay for software and do it yourself, or pay an agency to run it.
| Option | Typical price | What to check |
|---|---|---|
| Email platform, do it yourself | About $9 to $49 a month for entry plans, more as your list grows | Who will write, design and send the emails |
| Singapore email marketing agency | Minimum budgets often start around $1,000 to $5,000 a month | What’s included, and whether automations are extra |
| Agency project, one-off | Minimum projects from about $1,000 to $10,000 | Whether it covers flows, or only a template |
| D’Marketing Agency | Newsletters from $100, flows from $150, cold email from $400 a month | Plus the email platform subscription, if you use a paid one |
Market figures are from agency directories and email software pricing, checked October 2026.
Newsletters, automated flows or cold email?
| Newsletters (EDM) | Automated flows | Cold email | |
|---|---|---|---|
| Who gets it | Your whole list or a segment | One person, when they act | Businesses that opted in to nothing yet |
| When it sends | On a schedule | Triggered by a sign-up, a cart or a purchase | In a sequence, with follow-ups |
| Best for | Promotions, launches and staying in touch | Online stores and anyone with steady sign-ups | B2B sales outreach |
| Our price | From $100 a month | From $150 a month | From $400 a month |
Types of emails we write
Welcome emails
The first emails a new subscriber gets, sent the moment they join.
Promotional emails
Sales, launches and seasonal offers.
Newsletters
Tips, news and stories that keep you in mind between purchases. Content marketing.
Abandoned cart emails
Reminders for shoppers who left without paying.
Review and cross-sell emails
After a purchase, a review request and products that go with it.
Win-back emails
For customers who’ve gone quiet.
Cold outreach emails
A short first email to a business, and follow-ups if they don’t reply.
How we run your email marketing
Audit
Your list, your platform, your recent emails and any automations already running.
Plan
Which flows to build first, how to segment the list, and a campaign calendar.
Set up
Domain authentication, segments, popups and forms, on your platform or a new one.
Write and design
Emails in your branding, checked on phone and desktop before they send.
Send and automate
Campaigns on schedule, flows switched on and tested.
Report and improve
What each email brought in, and what we’ll test next.
Email marketing by industry
E-commerce
Abandoned cart, browse abandonment and repeat-purchase flows do most of the selling. E-commerce sites.
F&B and retail
Promotions, new menus and members-only offers.
Education and enrichment
Intake reminders and updates for parents.
Professional services
Newsletters that keep you in mind until a client needs you.
B2B
Cold outreach for new accounts and newsletters for existing ones. Lead generation.
Property
Listing alerts and market updates for buyers and sellers. Real estate leads.
How to choose an email marketing agency in Singapore
Ask any agency these, us included.
- Who writes the emails?
- Which automated flows do you build, and how many are included?
- Will the list and the email account stay in my name?
- How do you handle deliverability and sender reputation?
- How do you grow the list, and how do you handle consent under the PDPA?
- Do you report revenue and conversions, or only opens? If it’s only opens, you won’t know what the emails earn.
Common email marketing mistakes
- Sending the same email to the whole list instead of segmenting
- No welcome or abandoned cart flows
- Subject lines that don’t give a reason to open
- Ignoring deliverability until the emails are already in spam
- Sending cold email from your main domain
- Judging emails on opens instead of clicks and sales
Email marketing terms, in plain English
- EDM: electronic direct mail, the Singapore name for a marketing email or newsletter
- Flow: an automated series of emails triggered by something a subscriber does
- Segment: a group of subscribers who share something, such as recent purchases
- Open rate: the share of people who opened an email
- Click-through rate: the share of people who clicked a link in it
- Deliverability: whether your emails reach the inbox
- Warm-up: a new address sends a few emails at first and more each day, until mailbox providers trust it
- PDPA: Singapore’s Personal Data Protection Act
Email marketing platforms, or an agency?
Most email marketing software is easy to use now. A drag and drop editor, ready-made email templates, A/B testing and basic marketing automation come with most paid plans, and many platforms have a free plan or a free trial for small businesses.
The tool was never the hard part. Someone still has to plan the campaigns, write and design every email, build the segments, set up the automation features and check what each send earned. That’s where the hours go, and it’s why so many lists sit unused.
We work inside the email marketing platform that suits you, or set up a new one. You keep the account. We do the content creation, the setup and the sending, so you save time without losing control of your list.
Doing it yourself vs hiring us
| An email marketing tool on its own | Email marketing services from us | |
|---|---|---|
| Who writes the emails | You | Our team, in your branding |
| Templates | Generic templates to adapt | Designed for your brand |
| Automation | Features are there if you build the flows | Welcome, cart and post-purchase flows built and tested |
| Segments | You decide and maintain them | Set up on engagement, interests and purchases |
| Deliverability | Mostly on you | Authentication and list hygiene handled |
| Reporting | Dashboards to read | A report on what each email brought in |
An email marketing strategy that fits the rest of your marketing
Email works best as part of integrated marketing. Your SEO, paid ads and social media marketing bring people to your site, and email is how you stay in touch after they leave. A popup or lead magnet turns a visit into a subscriber, the right email marketing campaigns turn subscribers into customers, and re-engagement emails bring back the ones who drift away.
For B2B, email marketing also feeds lead generation. Cold outreach finds new accounts, and newsletters keep warm leads interested until they’re ready to talk. If you need the wider digital marketing plan as well, see our lead generation and content marketing services.
What makes email campaigns work
- A clear reason to open in the subject line
- One main call to action per email
- The right email for the right segment, instead of one blast to everyone
- Emails that read well on a phone, where most people open them
- A/B testing of subject lines and offers, one change at a time
- Sending often enough to be remembered, and not so often people unsubscribe
What clients say on Google
★★★★★
“We’ve worked with several marketing agencies in the past, but none have been as effective as D’Marketing Agency Their team is incredibly talented, and they’ve helped us develop and execute campaigns that have boosted our brand awareness and generated leads. They are true partners in our success and we look forward to continuing our relationship with them.”
★★★★★
“I highly recommend D’marketing agency to anyone looking for a partner who is committed to their success. Their team is highly professional and able to deliver results that exceeded our expectations.”
More proof: email marketing case studies.
How soon will we see results? Questions owners ask us
How soon will I see results?
What’s the difference between an EDM and email marketing?
How much does email marketing cost in Singapore?
Which email platforms do you work with?
Do I have to sign for a year?
What is email automation?
Do you write and design the emails?
How do you grow my email list?
What is list segmentation, and why does it matter?
Will my emails land in the inbox or spam?
Is email marketing PDPA compliant?
Can email work with my other marketing?
What is the average cost of email marketing services?
How much does it cost to send 1000 emails?
Is email marketing still worth it in 2026?
Is email marketing legitimate?
What is the best email marketing service?
Can email marketing help grow my business if my list is small?
Do you also do SMS marketing?
Do your email campaigns comply with Singapore's PDPA and Spam Control Act?
How long before we see results from an email marketing campaign?
What do we need to provide to get started with DMA?
Related services
Find out what your list is doing for you, free
Send us your site and a recent email, and we'll go through your list, your emails and your automations before we talk.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We go through your list and your emails before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.