A startup website for launch day and every change after it
Know which launch post brought each sign-up
Buyers can’t search for a product they don’t understand yet. We build a site that explains yours plainly, reads well to Google and AI tools, and changes as your positioning does.
4.9 from 79 Google reviews. SME500 Singapore award winner, 2023. 20 years in digital marketing.The launch date is set. The website keeps growing.
The product takes too long to explain
Visitors read the homepage and still can’t say what you do, who it’s for or why now.
It looks like every other AI launch
The same gradient, the same layout and the same claims, so nothing tells a visitor this one’s yours.
The category moves faster than the site
Your positioning shifts after every few customer calls, and the website lags behind.
Make the product easy to understand before anyone scrolls
What it is, in one line
The first screen says what the product does and who it’s for, in words your buyers use.
Proof beside the claim
Early proof sits next to the claim it backs up. That might be a pilot, a waitlist or the founders’ track record.
A design that’s yours
Your brand, fonts and references shape the look. The decisions are saved, so every new page follows them.
One next step
One clear action, whether that’s a demo, a waitlist or a sign-up, repeated down the page.
Keep the launch source with every sign-up
Forms on the sites we build can send each lead’s campaign source with it. Ours send the UTM source, medium, campaign, term and content. They also send the Google and Meta click IDs and the referring page, to email, the team’s chat and the CRM.
So you can see which post, newsletter or ad brought each sign-up, and do more of what worked.
Update the site as your positioning gets sharper
Your brand voice, design rules and page parts sit in the repository with the agent’s instructions. When the message changes, your team asks an AI coding agent such as Claude Code, Codex or Cursor to update it. The homepage and every page that repeats the message change together. Someone reviews the change before it goes live.
Answer the questions closest to a buying decision
Launch with the pages you need, then add the ones buyers ask for.
At launch
A homepage, a product or use-case page, a way to sign up or get in touch, and your legal pages.
Next
Use-case, comparison, integration and category pages, in the order your sales calls and searches point to.
Readable from the start
Every public page is served as plain HTML with structured data, a sitemap and an llms.txt file. Google and AI tools can read it.
Approve the homepage, then launch the rest
Get your free site audit. Send us your current site, or your pitch deck if there isn’t one yet.
We build the homepage first around one clear story. You review the message, the design and the sign-up path.
Then we build the launch pages and connect the forms and tracking. We run the checks and hand your team the repository.
Our own site takes changes from an AI coding agent every week
We moved our own site, digitalmarketingagency.sg, off WordPress (Elementor). It’s now a static site that Vercel serves from a GitHub repository. Its sitemap lists 767 pages, and 1,011 redirects send old addresses to their new pages.
In the 30 days to 6 November 2026, 369 of its 370 changes were made with Claude Code, an AI coding agent. A check runs before every push: titles, headings, canonicals, forms, redirects and a list of false claims. When it fails, the push stops and nothing goes live.
Startup website questions
What pages does a startup need at launch?
Can we get a custom design?
Can founders change the site after launch?
Is GEO separate from startup SEO?
Will the site rank or get quoted by AI tools?
How much does it cost?
Related
Find out what your launch site needs, free
Send us your site, or your pitch deck if there isn’t one yet. We’ll go through it before we talk, so the call starts with what we found.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.