Facebook and Instagram ads case study
4.9 from 79 Google reviews. SME500 Singapore award winner, 2023. 20 years in digital marketing.
Meta ads: what the purchases were worth
Each case names the trade, the dates and the tool that counted the result, so you can judge how close it is to your business.
4.9 from 79 Google reviews. SME500 Singapore award winner, 2023. 20 years in digital marketing.Beauty brand: $835,207.63 in tracked purchases on $303,535.48 of Meta ads, July 2018 to July 2020
We ran Meta ads for a beauty products brand that sells through its own website and wanted its Facebook ads to bring in sales it could count.
The result, with its dates and source
| What Meta Ads Manager counted | Figure | Dates | Measured in |
|---|---|---|---|
| Website purchases conversion value | $835,207.63 | 19 July 2018 to 17 July 2020 | Meta Ads Manager |
| Amount spent | $303,535.48 | 19 July 2018 to 17 July 2020 | Meta Ads Manager |
| Link clicks | 475,524 | 19 July 2018 to 17 July 2020 | Meta Ads Manager |
| Impressions | 44,984,554 | 19 July 2018 to 17 July 2020 | Meta Ads Manager |
How we set up the ads that got these sales
- We ran Facebook ads that sent people to the brand’s own online store.
- Each purchase on the store was tracked back to the ad that brought the buyer, so the account shows what the ads sold, not just clicks.
How to read these numbers
- The purchase value is what the brand’s website reported back to Meta. It’s sales, not profit, and the brand’s own books may count it differently.
- The figures cover two years of one brand’s ads, from before Apple’s 2021 privacy changes cut how many purchases Meta can track.
- This is one brand in one period. What your ads bring in depends on your products, your prices and your budget.
How we run it: Facebook and Instagram ads.
Want to know what a conversion would cost your business?
Send us your pages and your ad account. We’ll go through your posts and ads before we talk, so the call starts with what we found. Facebook and Instagram ads management starts at $500 a month, with your ad budget paid to Meta.