Email marketing case studies
4.9 from 79 Google reviews. SME500 Singapore award winner, 2023. 20 years in digital marketing.
Email: what the emails brought in, by trade
Each case names the trade, the dates and the tool that counted the result, so you can judge how close it is to your business.
4.9 from 79 Google reviews. SME500 Singapore award winner, 2023. 20 years in digital marketing.Cake shop: email brought in $4,753.95 from 19 August to 18 September 2024
We set up Klaviyo emails for a Singapore cake shop that sells online and wanted its customers to order again.
The result, with its dates and source
| What Klaviyo counted | Figure | Dates | Measured in |
|---|---|---|---|
| Sales credited to email | $4,753.95 | 19 August to 18 September 2024 | Klaviyo |
| Share of the shop’s tracked revenue | 24.23% of $19,619.71 | 19 August to 18 September 2024 | Klaviyo |
| From automated flows | $3,582.35 | 19 August to 18 September 2024 | Klaviyo |
| From email campaigns | $1,171.60 | 19 August to 18 September 2024 | Klaviyo |
| Per person emailed | $0.18 | 19 August to 18 September 2024 | Klaviyo |
| Sales credited to email, against the period before | Up 46% | 19 August to 18 September 2024 | Klaviyo |
How we set up the emails that brought this in
- We set up a welcome email for everyone who joins the list.
- We set up two reminders: one for shoppers who start checking out and stop, one for people who look at a cake and leave.
- We sent email campaigns to the list, and the three flows keep sending on their own.
How to read these numbers
- Klaviyo credits a sale to an email when the buyer opened or clicked it shortly before buying. The shop’s own books may count it differently.
- The $19,619.71 is all the revenue the shop’s site reported to Klaviyo for those dates, from every channel.
- This is one shop in one month. What email brings in for you depends on your list, your products and how often people buy.
The same shop’s Google Shopping ads: Cake shop, Google Ads.
Household-goods store: email brought in $1,684.14 from 19 August to 18 September 2024
We set up Klaviyo emails for an online household-goods store in Singapore that wanted more of its shoppers to come back and buy.
The result, with its dates and source
| What Klaviyo counted | Figure | Dates | Measured in |
|---|---|---|---|
| Sales credited to email | $1,684.14 | 19 August to 18 September 2024 | Klaviyo |
| Share of the store’s tracked revenue | 37.65% of $4,472.89 | 19 August to 18 September 2024 | Klaviyo |
| From automated flows | $933.23 | 19 August to 18 September 2024 | Klaviyo |
| From email campaigns | $750.91 | 19 August to 18 September 2024 | Klaviyo |
| Per person emailed | $0.52 | 19 August to 18 September 2024 | Klaviyo |
| Sales credited to email, against the period before | Up 130% | 19 August to 18 September 2024 | Klaviyo |
How we set up the emails that brought this in
- We set up a welcome email for everyone who joins the list.
- We set up an abandoned checkout email for shoppers who start paying and stop.
- We sent email campaigns to the list, and both flows keep sending on their own.
How to read these numbers
- Klaviyo credits a sale to an email when the buyer opened or clicked it shortly before buying. The store’s own books may count it differently.
- The $4,472.89 is all the revenue the store’s site reported to Klaviyo for those dates, from every channel.
- This is one store in one month. What email brings in for you depends on your list, your products and how often people buy.
How we run it: Email marketing.
Want to know what email could bring in for your store?
Send us your email account or your list size. We’ll look at what you send today before we talk. Newsletters start at $100 a month, and automated flows at $150.