Google Ads: what each conversion cost, by trade

How to read these numbers

• A conversion is an action the account was set up to count, such as a form, a call or a purchase. The screenshots don’t show which actions were counted, so we call them conversions, as Google Ads does.
• Google Ads can share one conversion between several ad clicks, so the count can have decimals.
• Each result is one business in one period. What you’d pay depends on your trade, your budget and your website.

Maid agency: 679 Google Ads conversions at $3.95 each, June to September 2024

We ran Google Ads for a Singapore maid agency that wanted more employers getting in touch.

The result, with its dates and source

How we set up the ads that got this cost

1. We learned what the maid agency sells and who buys it, and looked at the ads its competitors were running.
2. We ran a Performance Max campaign, which shows one set of ads across Google Search, YouTube, Maps and other Google sites.
3. We checked the account while the campaign ran and changed whatever wasn’t paying its way.

Orthodontic clinic: 370 Google Ads conversions at $5.39 each, March to April 2024

We ran Google Ads for an orthodontic clinic in Singapore that wanted more patients asking about braces.

The result, with its dates and source

How we set up the ads that got this cost

1. We learned what the orthodontic clinic sells and who buys it, and looked at the ads its competitors were running.
2. We ran a Performance Max campaign and tested different angles in the ad copy and images.
3. We checked the account while the campaign ran and changed whatever wasn’t paying its way.

Investment firm: 1.97K Google Ads conversions in September 2024, at $11.71 each

We ran Google Ads for a Singapore investment firm that wanted more enquiries from people looking to invest.

The result, with its dates and source

How we set up the ads that got this cost

1. We learned what the investment firm sells and who buys it, and looked at the ads its competitors were running.
2. We ran a Google Search campaign aimed at enquiries from people looking to invest, with the ad copy and targeting written for them.
3. We checked the account while the campaign ran and changed whatever wasn’t paying its way.

Packaging printer: 123 Google Ads conversions at $0.47 a click, July to August 2024

We ran Google Ads for a Singapore printer that makes food packaging for other businesses and wanted more quote requests.

The result, with its dates and source

How we set up the ads that got this cost

1. We learned what the packaging printer sells and who buys it, and looked at the ads its competitors were running.
2. We ran a Google Search campaign aimed at business buyers asking for a quote, with the ad copy and targeting written for them.
3. We checked the account while the campaign ran and changed whatever wasn’t paying its way.

Online liquor store: $8.22K in tracked purchases from $937 of Google Ads, May to June 2024

We ran Google Ads for an online liquor store in Singapore that wanted more visitors to finish buying on its website.

The result, with its dates and source

The purchase value is what the store’s tracking reported back to Google Ads. It’s sales, not profit, and it can differ from the store’s own books.

A conversion is an action the account was set up to count. The screenshot doesn’t name the actions, so we report the account’s own labels.

How we set up the ads that got this cost

1. We learned what the online liquor store sells and who buys it, and looked at the ads its competitors were running.
2. We ran ads for its online store aimed at add-to-carts, checkouts and purchases, and tested different angles in the ads.
3. We checked the account while the campaign ran and changed whatever wasn’t paying its way.