Help centre / AI Ads Launcher
Build and launch a campaign
Every campaign starts from a template and goes out paused. Nothing spends until you switch it on.
Build it
- Press Launch campaign at the top of the sidebar.
- Go through the five steps: Select Template, Ad Creative, Audience, Budget & Schedule and Review & Launch.
- On the review step, pick Launch Paused, or Save as Draft to finish later.
- Press Launch on Meta Ads.
Your progress saves as you go. You can also start from Custom campaign on the Ad Library page.
If it collects leads
A lead form holds at most 15 questions. Meta asks every lead form for your privacy policy's link, so have it ready.
Next, switch your campaign on.
Still stuck? Message us in your WhatsApp group, Monday to Friday, 9am to 6pm. How support works
Last checked 4 November 2026.