Free Google Ads account audit
See where your Google Ads money goes before you spend another month
Give us read-only access. Get a short list of what’s wasting money and what to fix first, within two working days. Read-only can’t change a campaign, and you can remove it whenever you like.
4.9 from 79 Google reviews. SME500 Singapore award winner, 2023.- Free, and the list is yours to keep
- Five parts of your account checked
- Your list in two working days
- Read-only access, so nothing changes
The spend goes up every month. The enquiries don’t.
The ads still run and the card still gets charged, but nobody can tell you which clicks bought anything.
Searches you never chose
Broad keywords pick up people looking for jobs, courses or something free. Their clicks cost the same as a buyer’s.
Tracking nobody checks
If calls and forms aren’t counted, Google optimises for clicks. You can’t see what an enquiry costs.
Set up once, then left
The keywords, ads and budget are the same as on launch day.
Where the money goes that you didn’t mean to spend
We go through five parts of your account.
The searches you paid for
The words people actually typed before they clicked. Searches that never buy go on the list to block.
Your keywords
Which ones bring enquiries, which only bring clicks, and which let in searches you never picked.
Your landing pages
Where each ad sends people, and how easy that page makes it to call, WhatsApp or fill in a form.
Your budget
How the money is split across campaigns, and whether the ones that bring enquiries run out first.
Your conversion tracking
Whether calls, forms and WhatsApp clicks are counted once each and passed back to Google.
Send your customer ID, add us as read-only, get your list
Send the form below. In the enquiry box, put your monthly ad spend and your customer ID. To find the ID, sign in to Google Ads and click your profile picture at the top right. It’s the 10-digit number under your account name.
Add us as read-only. You get a WhatsApp from us straight away, and a reply from the team within one working day with the email address to add. In Google Ads, open Admin, then Access and security. Select the plus button, enter that address, choose Read-only and select Send invitation.
Get your list within two working days of giving us access.
Read-only lets us see your campaigns and reports. It can’t change a campaign, a bid or an ad. You can remove our access any time from the same Access and security page.
What you get back: the fixes, in the order to make them
A short list of what’s wasting money and what to fix first, written so you can act on it without us. Hand it to your own team, your current agency or us.
It’s yours to keep whether you hire us or not. If we can help, we’ll walk you through it on a short call and give you a quote. If we can’t, we’ll say so.
What you’d read on your list
An example for an aircon servicing company. It isn’t a real client’s list.
Block searches for jobs, courses and “free”. They took clicks last month and none became an enquiry.
Pause the broad keywords that bring clicks and no calls.
Send the servicing ads to the servicing page instead of the homepage.
Move budget to the campaign that brings enquiries. It runs out by lunchtime most days.
Count WhatsApp clicks as enquiries. Google can’t see them yet, so it’s chasing clicks.
What owners ask before they give us access
Is the check really free?
Can you change anything in my account?
How long does it take?
I can’t add anyone to the account. What now?
What if my account is already in good shape?
Can you check an account another agency runs?
How do I take your access away afterwards?
We haven’t run Google Ads yet. Can you still help?
What does it cost if I want you to fix it?
Find the money your ad account is leaking. Free, even if you don’t hire us.
Send the form with your monthly ad spend and customer ID. Add us as read-only, get your list within two working days, and keep it either way.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day with the email address to add.
- 2You add it as Read-only in Google Ads, in Admin under Access and security.
- 3Your list arrives within two working days. If we can help, you get a quote. If we can’t, we’ll say so.