AI Ads Launcher vs Madgicx, Birch and AdEspresso: the price at your ad spend, in Singapore dollars
Here's what each tool costs at three ad spends, in Singapore dollars, read from its own pricing page on 1 November 2026, with who does the work and what stops a campaign spending before you've checked it.
What each costs at S$3,000, S$10,000 and S$30,000 a month of ad spend
All three price in US dollars by how much you spend on ads. We converted each at 1 USD = 1.2784 SGD, the ECB's reference rates for 30 October 2026, and picked the band your spend falls in. Each rival column is the first plan on its pricing page that launches campaigns at these spends.
| D'Marketing Agency | Madgicx | Birch | AdEspresso | |
|---|---|---|---|---|
| Plan | Launch, Grow or Scale, by your monthly ad spend (up to S$3,000, S$10,000 or S$30,000) | Madgicx Pro Complete, one plan priced by monthly ad spend | Pro (Launcher and automated rules), priced by ad spend across all connected accounts. Essential has no Launcher | Plus: any ad spend, up to 15 seats (Starter caps ad spend at US$1,000 a month) |
| How it's priced | S$99 to S$499 a month on a yearly plan, by ad spend. No setup fee | S$58 to S$421 a month billed monthly (S$41 to S$294 billed annually)US$45 to US$329 a month billed monthly, for ad spend up to US$30,000 (US$32 to US$230 billed annually) at 1 USD = 1.2784 SGD, 30 Oct 2026 | S$127 to S$2,300 a month billed monthly (S$116 to S$2,108 billed annually)US$99 to US$1,799 a month billed monthly (US$91 to US$1,649 billed annually) at 1 USD = 1.2784 SGD, 30 Oct 2026 | S$127 a monthUS$99 a month at 1 USD = 1.2784 SGD, 30 Oct 2026 |
| At S$3,000 ad spend | Launch: S$99 a month yearly (S$124 month to month) | S$127 a month (US$99, its US$1K to 2.5K band). S$88 billed annually (US$69) | S$127 a month (US$99, spend up to US$10K). S$116 billed annually (US$91) | S$127 a month (US$99, Plus) |
| At S$10,000 ad spend | Grow: S$249 a month yearly (S$311 month to month) | S$165 a month (US$129, its US$5K to 10K band). S$115 billed annually (US$90) | S$127 a month (US$99, spend up to US$10K). S$116 billed annually (US$91) | S$127 a month (US$99, Plus) |
| At S$30,000 ad spend | Scale: S$499 a month yearly (S$624 month to month) | S$421 a month (US$329, its US$20K to 30K band). S$294 billed annually (US$230) | S$318 a month (US$249, spend up to US$30K). S$291 billed annually (US$228) | S$127 a month (US$99, Plus) |
| Free to try | No. A demo call first | 7 days | 14 days, no card | 14 days |
| Minimum term | Monthly: one month, then 30 days' notice. Yearly: paid up front, no refund after 14 days | Monthly, quarterly or annual (30% off). Cancel any time | Monthly or annual (12 months for the price of 11). Cancel any time; runs to the end of the billing cycle | Cancel any time; runs to the end of the billing cycle |
| Who sets it up | Our team connects your ad account and Page and builds your first campaigns with you. No setup fee | You do, with free training and live chat support | You do. Onboarding and tech setup help are on Enterprise | You do. A dedicated marketing consultant is on Enterprise, from US$259 a month |
| AI ad pictures and videos | Included: 40, 120 or 300 credits a month. A picture is 2 credits, a video 5 or 6 | Included in its one plan; its own compare page says 'Generate as many image ads as you need' | No AI picture or video maker on its pricing page | No AI picture or video maker on its pricing page |
| Before a campaign spends | Every campaign starts paused until you switch it on, on every plan | Its own compare page: 'AI recommends and builds, you approve' | Not stated for new campaigns. Rules Birch AI suggests start as drafts you review | Campaign approval on Plus; mandatory approval on Enterprise |
| Source | digitalmarketingagency.sg/pricing/software/ai-ads-launcher | madgicx.com/pricingRead 1 Nov 2026 | bir.ch/pricingRead 1 Nov 2026 | adespresso.com/pricingRead 1 Nov 2026 |
Birch Essential costs less, US$49 a month for spend up to US$10,000 (about S$63), but Birch's pricing page lists its Launcher from Pro.
See everything the AI Ads Launcher does · See pricing · WhatsApp us
How to choose between Madgicx, Birch, AdEspresso and us
- Choose Madgicx if you want AI ad pictures and automation in one plan and you're happy to set it up yourself. On an annual plan it costs least of the four up to S$10,000 of spend.
- Choose Birch if you also run Google, TikTok or Snapchat ads, or you like writing your own rules.
- Choose AdEspresso if you spend a lot and want a flat US$99 a month at any spend, or a client or your boss has to approve each campaign.
- Choose us if you run Facebook and Instagram ads yourself, want our team to set it up with you, and want every campaign paused until you've checked it.
Spending more than S$30,000 a month, or want someone to run the ads for you? That's our Facebook ads agency team.
More control: every campaign starts paused
If you've ever typed a daily budget of S$500 when you meant S$50, you know the feeling. Every campaign AI Ads Launcher creates starts paused, on every plan. You look over the ads, the audience and the budget, then switch it on, so a typo gets caught on your screen before Meta charges your card.
The others have checks of their own, and it's fair to say so. AdEspresso lists campaign approval on Plus, built for a client or a boss to sign off, and makes it mandatory on Enterprise. Madgicx's own compare page says its AI "recommends and builds, you approve". Rules that Birch AI suggests start as drafts you review. Ours is simply the default for every campaign, from the S$99 plan up.
No steep learning curve: our team does the setup
Madgicx gives you free training and live chat support. Birch keeps onboarding and tech setup help for Enterprise, and AdEspresso's dedicated marketing consultant starts on Enterprise too, from US$259 a month.
With us, you share your ad account and Facebook Page with our Business Manager, and both stay yours. We connect them and build your first campaigns with you. After that you launch from a proven template in a few clicks, without starting from a blank campaign in Ads Manager. There's no setup fee.
Faster ad pictures and videos, with the credits in the price
Every plan comes with AI credits each month: 40 on Launch, 120 on Grow and 300 on Scale. A picture is 2 credits and a video 5 or 6, so Launch's 40 credits make about 20 pictures a month. If you run out, 50 more credits cost S$50.
Madgicx puts its AI ad maker in its one plan, and its compare page says you can "generate as many image ads as you need". Birch and AdEspresso list no AI picture or video maker on their pricing pages.
Compare the whole monthly bill at your ad spend
At S$3,000 a month of spend, our Launch plan is S$99 a month on a yearly plan, or S$124 month to month. Billed monthly, Madgicx, Birch Pro and AdEspresso Plus each come to S$127, and Madgicx drops to S$88 on an annual plan.
From S$10,000 we cost more. Grow is S$249 a month yearly (S$311 month to month), while Madgicx is S$165 billed monthly and Birch Pro and AdEspresso are S$127 each. At S$30,000, Scale is S$499 yearly (S$624 month to month) against Madgicx's S$421, Birch Pro's S$318 and AdEspresso's S$127.
What the difference pays for is the work you don't do. Our team sets up the account and your first campaigns. Credits for AI pictures and videos are in the plan, leads sync to your CRM, and a weekly report and alerts come to your inbox. If you'd rather do the setup yourself, one of the tools will cost you less.
How to stop each one, and what it costs
- Ours: monthly plans have a one-month minimum, then 30 days' notice. Yearly plans are paid up front, with no refund after 14 days. Campaigns are built in your own ad account, so they stay yours.
- Madgicx: monthly, quarterly or annual billing, and you can cancel any time.
- Birch: cancel any time and the plan runs to the end of the billing cycle. On monthly billing, spend above your plan's limit costs an overage fee.
- AdEspresso: cancel any time and the plan runs to the end of the billing cycle, and the campaigns you built stay in Ads Manager.
Questions owners ask about these prices
Why do you cost more at S$10,000 and up?
Do I pay Meta through you?
Can I start on my own tonight?
Does it run Google or TikTok ads?
How current are these prices?
See your price at your ad spend on a demo call
On the call we show you a campaign going from template to approval, and which plan fits your ad spend. If one of the tools suits you better, we'll say so.