Driving Traffic To An Automotive Engine Oil Brand’s 1000 Plus Workshops
- Published On: Date Page Goes Live
Campaign Length
Google Maps Location SEO in Malaysia for 3 Months and ongoing
Monthly Budget
The campaign was conducted recently and ongoing, with a SEO Google Maps Location budget of $8,000 per month.
Results
From 3000 enquiries via calls to 300,000 enquiries via calls.
CLIENT BACKGROUND
Before Working With Us
The client specializes in providing high-performance lubricants and oils for automotive, industrial, marine, and energy applications. They also offer solutions for electric vehicles, data center cooling, and aerospace, emphasizing sustainability and innovation.
- The client distributes their products to more than 1000 car workshops in Malaysia.
- Most of these workshops were brick and mortar businesses that do not invest in any forms of digital marketing.
- Sales of the client’s automotive products such as their engine oil and lubricants were low due to the low brand awareness and visibility from these workshops to their end consumers.
- These workshops did not make use of Google maps locations to promote their offerings.
THE BEHIND THE SCENES WORK
Planning An International SEO Campaign At The Enterprise Level
Keyword Research And Analysis
Our discovery meetings revealed that running a standard SEO campaign on the client’s website would be counterintuitive, as it could detract from driving traffic and sales to their distributors. Instead, we developed a different SEO strategy focused on organically improving the rankings of their distributors’ workshop locations, showcasing the client’s products effectively on Google maps.
- We created listings (1000+) for bike and car workshops.
- We closed fake and outdated listings.
- We ran a keyword research and analysis to determine what end consumers will search for on google maps when they were looking for either a bike or car workshop.
- We updated the content based on the strategically researched keywords.
- We review replies on the google reviews, respond to reviews and set up FAQs.
- Integrate maps with the listings.
- Regularly update and post content.
RESULTS OF OUR CAMPAIGN
The Results
- 300,000 enquiries via calls (x100 increase)
- 2.2 million impressions (x5 increase)
- Average 4.3 star rating.
- Increase rankings by 7 positions for high-search-volume keywords such as “oil change” and “motorcycle shop near me.
- 99% reply rate.
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